Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care

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August 2016

Features

MILLENNIALS TO BOOMERS: SERVE YOUR CONSUMERS
Shannon Simcox, Associate Editor
KOLs WEIGH IN ON HOW BEST TO ADDRESS CUSTOMER SERVICE FOR MULTI-GENERATIONAL APPEAL

TRAIN STAFF TO DECREASE CL DROPOUT
Paul Velting, O.D., Deerfield, Ill.
PROPER STAFF TRAINING CAN DRAMATICALLY INCREASE PATIENT COMPLIANCE AND SUCCESS

Departments

O.D. to O.D.
Scot Morris O.D., F.A.A.O. Chief Optometric Editor
PATIENTS WON’T COME BACK

VIEWPOINT
JIM THOMAS Editorial Director
IDENTIFY WITH GENERATIONS

THE CEO CHECKLIST
SCOT MORRIS, O.D.
PREPARE FOR BACK TO SCHOOL

CLINICAL: ANTERIOR
JOSH JOHNSTON, O.D., F.A.A.O.
A GLARING PROBLEM

CLINICAL: POSTERIOR
SHERROL A. REYNOLDS, O.D., F.A.A.O.
‘A BLISTER ON MY RETINA’

CLINICAL: SPORTS VISION
KEVIN GEE, O.D.
COVER ALL THE BASES

CLINICAL: OPTICAL
DAVE ZIEGLER, O.D.
REDUCE FRAME INVENTORY

CLINICAL: DIVERSIFY YOUR PORTFOLIO
JEFFRY D. GERSON, O.D., F.A.A.O.
LEARN NEW ‘TRICKS’

CLINICAL: NUTRITION
LAURIE CAPOGNA, O.D.
GO BEYOND THE EYE

SOCIAL: O.D. SCENE

THE ENTERTAINING SIDE OF OPTOMETRY

SOCIAL: THE WAY I SEE IT
MARC BLOOMENSTEIN, O.D., F.A.A.O.
LOOK TO YOUR LEGACY

SOCIAL: PRACTICE PROFILE: THE UNIQUE SIDE OF OPTOMETRY
NYTARSHA THOMAS, O.D.
CENTER ON THE PATIENT

SOCIAL: “ODs ON FACEBOOK”
ALAN GLAZIER, O.D., F.A.A.O.
CONSUMER IMPORTANCE

BUSINESS: BUSINESS STRATEGIES
GARY GERBER, O.D.
GET PAID IN FULL AND ON TIME

BUSINESS: PERSONNEL POINTERS
REBECCA L. JOHNSON, C.P.O.T., C.O.T., C.O.E.
SHOW APPRECIATION

BUSINESS: MERCHANDISING
GINA M. WESLEY, O.D., M.S., F.A.A.O.
ONLINE REALITY CHECK

BUSINESS: MARKETING
STEVE VARGO, O.D., M.B.A.
UPDATE YOUR APPROACH

BUSINESS: TECHNOLOGY
KEVIN GEE, O.D.
DIAGNOSTIC DEVICE UPDATE

BUSINESS: CODING STRATEGY
JOHN RUMPAKIS, O.D., M.B.A.
CONSUMING HEALTH CARE

BUSINESS: SOCIAL MEDIA
JUSTIN BAZAN, O.D.
UTILIZE EXISTING HABITS

BUSINESS: BY THE NUMBERS
JAY BINKOWITZ
COMPARE OPTICAL SALES

BUSINESS: SCRIPTOPEDIA
MARK HINTON
MAKE A POSITIVE IMPRESSION




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