Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care

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April 2015

Features

New Standards for Dry Eye Disease
SCOT MORRIS, O.D., F.A.A.O., CONIFER, COLO.
ECPs have been slow to embrace guidelines for DED diagnosis and treatment. Will a new series of recommendations change this?

OSD: The Low-Hanging Fruit
JEANMARIE DAVIS, O.D., F.A.A.O., FT. WORTH, TEXAS
How to identify patient suspects and diagnose a disease that is often left untreated

Departments

o.d. to o.d.
BY SCOT MORRIS, O.D., F.A.A.O. Chief Optometric Editor
Your Future is Right in Front of You

viewpoint
FROM THE EDITORIAL DIRECTOR Jim Thomas
What Are Your Patients Doing?

CLINICAL: the front
JOSH JOHNSTON, O.D., F.A.A.O., ATLANTA
Leave Them in Tears

CLINICAL: the back
SHERROL A. REYNOLDS, O.D., F.A.A.O., FT. LAUDERDALE, FLA.
The Diabetes Evaluation

CLINICAL: pediatrics
LEONARD J. PRESS, O.D., F.A.A.O., F.C.O.V.D.
Ocular Surface Disease in Children

CLINICAL: contact lenses
JASON R. MILLER, O.D., M.B.A., F.A.A.O.
Listen and Look

CLINICAL: optical
DAVE ZIEGLER, O.D.
Rethinking Your Frame Inventory

CLINICAL: diversify your portfolio
JEFFRY D. GERSON, O.D., F.A.A.O.
Diversify Your OSD Message

CLINICAL: nutrition
KIMBERLY K. REED, O.D., F.A.A.O.
Vitamin A

SOCIAL: the way i see it
MARC R. BLOOMENSTEIN, O.D, F.A.A.O.
My Theory of Everything

SOCIAL: consumer corner
JAY BINKOWITZ
Beat the Clock

SOCIAL: practice profile
TOM KISLAN, O.D., STROUDSBURG, PA.
Establishing a Dry Eye Clinic

SOCIAL: lessons learned
JACK RUNNINGER, O.D.
He was “Butt” of the Jokes

BUSINESS: business strategies
GARY GERBER, O.D.
A “Hire” Purpose

BUSINESS: personnel pointers
TRUDI CHAREST, RO, ABO
Training Myths

BUSINESS: merchandising
GINA M. WESLEY O.D., M.S., F.A.A.O.
Address the Red in Your Practice

BUSINESS: technology
KEVIN GEE, O.D.
The Amniotic Membrane Bandage

BUSINESS: coding strategy
JOHN RUMPAKIS, O.D., M.B.A.
Ocular Surface Management

BUSINESS: social media
JUSTIN BAZAN, O.D.
Video Marketing

BUSINESS: financial foundations
DAVID MILLS, O.D., M.B.A.
Revenue Per Exam

SCRIPTOPEDIA
MARK HINTON
Ocular Surface Disease and CL Wearers




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