Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care

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February 2016

Features

LEARN FROM MY MISTAKES
Josh Johnston, O.D., F.A.A.O., Atlanta
AVOID THESE FIVE FAUX PAS WHEN INTEGRATING MEDICAL SERVICES INTO THE PRACTICE

DEALING WITH DEDUCTIBLES AND COPAYS
Scot Morris, O.D., F.A.A.O. and John Rumpakis O.D., M.B.A.
CREATE A FINANCIAL AND CREDIT POLICY FOR BETTER BUSINESS PRACTICES AND HAPPIER CONSUMERS

THERAPEUTIC UPDATE
Key Opinion Leaders
HERE’S WHAT’S NEW AND WHAT’S COMING IN GLAUCOMA, DRY EYE DISEASE AND THE RETINA

Departments

O.D. to O.D.
Scot Morris O.D., F.A.A.O. Chief Optometric Editor
IT’S OUR JOB AND OUR OBLIGATION

VIEWPOINT
JIM THOMAS Editorial Director
BUILD A BANK OF MEDICAL TIPS

LEADING OFF

TIPS, TRENDS & NEWS

THE CEO CHECKLIST

EMBRACE MEDICAL

CLINICAL: ANTERIOR
JOSH JOHNSTON, O.D., F.A.A.O.
HASTEN HSV INTO HIBERNATION

CLINICAL: POSTERIOR
SHERROL A. REYNOLDS, O.D., F.A.A.O.
STABILIZE VISION

CLINICAL: SPORTS VISION
KEVIN GEE, O.D.
MARKET YOUR SPECIALTY

CLINICAL: CONTACT LENSES
JASON R. MILLER, O.D., M.B.A., F.A.A.O.
TARGET MODALITY GROWTH

CLINICAL: OPTICAL
DAVE ZIEGLER, O.D.
AVOID BEING COMMODITIZED

CLINICAL: DIVERSIFY YOUR PORTFOLIO
JEFFRY D. GERSON, O.D., F.A.A.O.
CAPITALIZE ON MEDICAL CARE

CLINICAL: NUTRITION
LAURIE CAPOGNA, O.D.
CREATE A NUTRITION NICHE

SOCIAL: O.D. SCENE

THE ENTERTAINING SIDE OF OPTOMETRY

SOCIAL: THE WAY I SEE IT
MARC BLOOMENSTEIN, O.D., F.A.A.O.
“NOTHIN’ LASTS FOREVER”

SOCIAL: MEETING TIPS: AUSTIN VILLAGE EYECARE’S 10 STEPS
KESHAV BHAT, O.D.
IMPLEMENT OFFICE HUDDLES

BUSINESS: BUSINESS STRATEGIES
GARY GERBER, O.D.
SELLING AT RECORD PRICES

BUSINESS: BEST OF “ODs ON FACEBOOK”
ALAN GLAZIER, O.D., F.A.A.O.
A BEAR OF A DIAGNOSIS AND A QUIZ

BUSINESS: PERSONNEL POINTERS
REBECCA L. JOHNSON, C.P.O.T., C.O.T., C.O.E.
HIRE PASSION, NOT PROMISES

BUSINESS: MERCHANDISING
GINA M. WESLEY, O.D., M.S., F.A.A.O.
PRESENT THE MEDICAL

BUSINESS: MARKETING
STEVE VARGO, O.D., M.B.A.
CHANGE PATIENTS’ MINDS

BUSINESS: CODING STRATEGY
JOHN RUMPAKIS, O.D., M.B.A.
MAXIMIZE YOUR MEDICAL SERVICE

BUSINESS: SOCIAL MEDIA
JUSTIN BAZAN, O.D.
MEET THE CHALLENGE

BUSINESS: BY THE NUMBERS
JAY BINKOWITZ
FOCUS ON CAPTURE RATES

CONTACT LENS FOCUS
CRAIG THOMAS, O.D.
OFFER INNOVATION

WHAT’S NEW

WHAT’S NEW

BUSINESS: SCRIPTOPEDIA
MARK HINTON
PRESCRIBE “WIIFM”




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