Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care

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May 2015

Features

What Will Consumers Want?
KIMBERLY MICHEL, O.D., AND BRIAN CHOU, O.D., F.A.A.O., SAN DIEGO, CALIF.
Today’s technology may offer a glimpse of future desires

The Eye Exam “Examined”
RACHAEL CLICK, O.D., MT. PLEASANT, S.C.
Viewing routine care through the patient’s eyes can help you streamline your process

Departments

o.d. to o.d.
BY SCOT MORRIS, O.D., F.A.A.O. Chief Optometric Editor
Your Practice is Not About You

viewpoint
FROM THE EDITORIAL DIRECTOR Jim Thomas
The View From the Other Side

CLINICAL: the front
JOSH JOHNSTON, O.D., F.A.A.O., ATLANTA
Eradicate Epidemic Keratoconjunctivitis

CLINICAL: the back
SHERROL A. REYNOLDS O.D., F.A.A.O., FT. LAUDERDALE, FLA.
How to Detect Hypertensive Retinopathy

CLINICAL: pediatrics
LEONARD J. PRESS, O.D., F.A.A.O., F.C.O.V.D.
A Child’s View

CLINICAL: contact lenses
JASON R. MILLER, O.D., M.B.A., F.A.A.O.
Your CL Policies

CLINICAL: optical
DAVE ZIEGLER, O.D.
Bringing Online In-Store

CLINICAL: diversify your portfolio
JEFFRY D. GERSON, O.D., F.A.A.O.
Diversify Your Consumer Base

SOCIAL: eye recipe

Eye Recipe

O.D. Scene

THE ENTERTAINING SIDE OF OPTOMETRY

SOCIAL: the way i see it
MARC R. BLOOMENSTEIN, O.D, F.A.A.O.
Be the Example

SOCIAL: consumer corner
JAY BINKOWITZ
Create a Staff Playbook

SOCIAL: practice profile
DAVID A. COCKRELL, O.D., STILLWATER, OKLA.
Creating a One-Stop Shop

lessons learned
JACK RUNNINGER, O.D.
A Tale of Two Chickens

SOCIAL: pop quiz

POP QUIZ

BUSINESS: business strategies
GARY GERBER, O.D.
No More Nova

BUSINESS: personnel pointers
TRUDI CHAREST, RO, ABO
Measuring Patient Satisfaction

BUSINESS: merchandising
GINA M. WESLEY O.D., M.S., F.A.A.O.
Worth a Thousand Words

BUSINESS: coding strategy
JOHN RUMPAKIS, O.D., M.B.A.
The Patient Perspective

BUSINESS: social media
JUSTIN BAZAN, O.D.
Increasing Online Reviews

BUSINESS: financial foundations
DAVID MILLS, O.D., M.B.A.
Calculating New Patient Growth

BUSINESS: personal wealth health
WILLIAM J. LYNOTT
Hidden Bank Fees

contact lens focus
ROBERT ROSENTHAL, O.D.
Bring a Sparkle to the Eyes

what’s new

FOR YOUR PATIENTS AND PRACTICE

SCRIPTOPEDIA
MARK HINTON
The Consumer View: Part 1




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