Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care

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September 2014

Features

Lowering Your Prices to Compete
GREG STOCKBRIDGE, O.D., M.B.A., HOLLY SPRINGS, N.C., AND ALLAN BARKER, O.D., ROCKY MOUNT, N.C.
You may not want to; here’s why

Optometric Alliances and Buying Groups

A look at the offerings of selected leading organizations

Departments

o.d. to o.d.
BY SCOT MORRIS, O.D., F.A.A.O. Chief Optometric Editor
11 Basic Facts About the Business of Eye Care

viewpoint
FROM THE EDITORIAL DIRECTOR Jim Thomas
It’s About the Details

Leading Off

TIPS, TRENDS & NEWS YOU CAN USE

CLINICAL: the front
MILE BRUJIC, O.D., BOWLING GREEN, OHIO
The High Cost of Undiagnosed OSD

CLINICAL: the back
STEPHANIE FRANKEL, O.D., FT. LAUDERDALE, FLA.
What’s New in Retinal Treatments

CLINICAL: specialty eye care
RICHARD J. SHULDINER, O.D., F.A.A.O., CORONA, CALIF.
The Highs of Low Vision

CLINICAL: contact lenses
JASON R. MILLER, O.D., M.B.A., F.A.A.O.
By the Numbers

CLINICAL: optical
DAVE ZIEGLER, O.D.
Maximize Optical Success

CLINICAL: diversify your portfolio
JEFFRY D. GERSON, O.D., F.A.A.O.
Hiring Staff

O.D. Scene

THE ENTERTAINING SIDE OF OPTOMETRY

SOCIAL: the way i see it
MARC R. BLOOMENSTEIN, O.D., F.A.A.O.
Making Assumptions

SOCIAL: executive profile

Good Business and Good Music

SOCIAL: lessons learned
JACK RUNNINGER, O.D.
Practice Can Be Fun

BUSINESS: business strategies
GARY GERBER, O.D.
Your Reputation is on the Line

BUSINESS: merchandising
GINA M. WESLEY O.D., M.S., F.A.A.O.
Doctor-Driven Prescribing

BUSINESS: technology
APRIL JASPER, O.D.
Averting Audits: Part 2

BUSINESS: coding strategy
JOHN RUMPAKIS, O.D., M.B.A.
Beyond “Billing”

BUSINESS: financial foundations
DAVID MILLS, O.D., M.B.A.
Staff Mix: Part 1

what’s new

FOR YOUR PATIENTS AND PRACTICE

SCRIPTOPEDIA
MARK HINTON
Frame Rep Expectations




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