Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care

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May 2016

Features

PRESCRIBE CONTACT LENSES FOR A LIFETIME
Susan Kovacich, O.D. Bloomington, Ind.
THE KEY IS TO ANTICIPATE CHALLENGES AND STRATEGIES FOR SUCCESS AT THE OUTSET

PROMOTE SPECIALTY CONTACT LENSES
Melissa Barnett, O.D., F.A.A.O., F.S.L.S., Sacramento, Calif.
WITH SO MANY OPTIONS, THERE’S NO TIME LIKE THE PRESENT TO EXPAND YOUR CONTACT LENS OFFERINGS

MAKE THE OFFER FOR DAILY DISPOSABLES
Stephanie L. Woo, O.D., F.A.A.O. Lake Havasu, Az.
IDENTIFY GOOD CANDIDATES, AND PRESENT THEM WITH THE OPTIONS

Departments

O.D. to O.D.
Scot Morris O.D., F.A.A.O. Chief Optometric Editor
SCRATCHING THE SURFACE

VIEWPOINT
JIM THOMAS Editorial Director
A CAN’T-MISS OPPORTUNITY

LEADING OFF

TIPS, TRENDS & NEWS YOU CAN USE

THE CEO CHECKLIST
SCOT MORRIS, O.D.
3, 2, 1. . . CONTACT (LENSES)

CLINICAL: ANTERIOR
JOSH JOHNSTON, O.D., F.A.A.O.
PREVENT OSD-CAUSED DROPOUT

CLINICAL: SPORTS VISION
JEREMY CIANO, O.D.
SCORE WITH CONTACT LENSES

CLINICAL: CONTACT LENSES
JASON R. MILLER, O.D., M.B.A., F.A.A.O.
CAPTAIN YOUR SHIP

CLINICAL: DIVERSIFY YOUR PORTFOLIO
JEFFRY D. GERSON, O.D., F.A.A.O.
DROPOUT SOLUTION

CLINICAL: NUTRITION
LAURIE CAPOGNA, O.D.
STOCK SUPPLEMENTS

SOCIAL: O.D. SCENE
Kirk L. Smick, O.D., F.A.A.O. Travel, Food & Wine editor

SOCIAL: THE WAY I SEE IT
MARC BLOOMENSTEIN, O.D., F.A.A.O.
ADVOCATE FOR OPTOMETRY

SOCIAL: ODs ON FACEBOOK
ALAN GLAZIER, O.D., F.A.A.O.
IN CONSTANT CONTACT

BUSINESS: BUSINESS STRATEGIES
GARY GERBER, O.D.
IT’S TIME TO GET LUCKY

BUSINESS: PERSONNEL POINTERS
TRUDI CHAREST, R.O.
‘IT’S NOT MY JOB’

BUSINESS: MERCHANDISING
GINA M. WESLEY, O.D., M.S., F.A.A.O.
KEEP CONTACT LENS SALES

BUSINESS: MARKETING
STEVE VARGO, O.D., M.B.A.
STOP BLOCKING YOUR SALES

BUSINESS: CODING STRATEGY
JOHN RUMPAKIS, O.D., M.B.A.
ADDRESS DISCOMFORT

BUSINESS: SOCIAL MEDIA
JUSTIN BAZAN, O.D.
ADDRESS THE RISK

BUSINESS: BY THE NUMBERS
JAY BINKOWITZ
BOOST ANNUAL SUPPLY SALES

CONTACT LENS FOCUS
ROXANNE ACHONG-COAN, O.D., F.A.A.O., F.I.A.O.
PRESCRIBE DAILY DISPOSABLES

BUSINESS: SCRIPTOPEDIA
MARK HINTON
EXPLAIN THE CL EVALUATION FEE




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