Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care

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August 2014

Features

Rolling out the Red Carpet
KEVIN GEE, O.D., F.A.A.O., HOUSTON, TEXAS
Increase patient loyalty and referrals with these three steps

Create a Practice of Distinction
APRIL JASPER, O.D., F.A.A.O., WEST PALM BEACH, FLA., AND CARL SPEAR, O.D. M.B.A., F.A.A.O, PENSACOLA, FLA.
Six steps to standing out from the crowd

Concierge Eye Care: Opportunity or Impossibility?
SCOT MORRIS, O.D., F.A.A.O., CONIFER, COLO.
Before you answer, understand the risks and rewards of this consumer-centric model of eyecare practice

Departments

o.d. to o.d.
BY SCOT MORRIS, O.D., F.A.A.O. Chief Optometric Editor
A Tale of Two Experiences

viewpoint
FROM THE EDITORIAL DIRECTOR Jim Thomas
Capitalize on the Retail Experience

Leading Off

TIPS, TRENDS & NEWS YOU CAN USE

CLINICAL: the front
TOM KISLAN, O.D., STROUDSBURG, PA.
OSD Diagnostic Advances

CLINICAL: specialty care
JUSTIN SCHWEITZER, O.D., SIOUX FALLS, S.D.
Lowering IOP With Stents

CLINICAL: specialty contact lenses
BROOKE MESSER, O.D., EDINA, MINN.
Breaking Down Bitoric GPs

CLINICAL: contact lenses
JASON R. MILLER, O.D., M.B.A., F.A.A.O.
A Fond Farewell

CLINICAL: optical
DAVE ZIEGLER, O.D.
Second-Pair Sales

CLINICAL: diversify your portfolio
ALANA MULLER, GUEST COLUMNIST JEFFRY D. GERSON, O.D., F.A.A.O.
Own Meet and Greets

CLINICAL: nutrition
KIMBERLY K. REED, O.D., F.A.A.O.
Doctor, Heal Thyself: Part 2

O.D. Scene

THE ENTERTAINING SIDE OF OPTOMETRY

Travel, Food & Wine
Kirk L. Smick, O.D., F.A.A.O., Morrow, Ga.
Molecular Gastronomy

SOCIAL: the way i see it
Marc R. Bloomenstein, O.D., F.A.A.O.
Spinning and Grinning

SOCIAL: practice profile
Selina R. McGee, O.D., Midwest City, Okla.
Advice for Young Me: Part 3

SOCIAL: school viewpoint
Michael Bacigalupi, O.D., M.S., F.A.A.O.
Are There Too Many Schools?

lessons learned
jack runninger, o.d.
The Eyes Lead the Body

BUSINESS: business strategies
gary gerber, o.d.
Scrutinize Your Systems

BUSINESS: personnel pointers
REBECCA L. JOHNSON, CPOT, COT, COE
Staff Salaries

BUSINESS: merchandising
GINA M. WESLEY O.D., M.S., F.A.A.O.
How to Analyze Tactics

BUSINESS: technology
APRIL JASPER, O.D.
Averting Audits: Part 1

BUSINESS: coding strategy
JOHN RUMPAKIS, O.D., M.B.A.
Managed Care Mayhem

BUSINESS: financial foundations
DAVID MILLS, O.D., M.B.A.
Understanding Depreciation

BUSINESS: personal wealth
WILLIAM J. LYNOTT
Peak Performance

what’s new

FOR YOUR PATIENTS AND PRACTICE

SCRIPTOPEDIA
MARK HINTON
The Sunglasses Sale




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