Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care

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January 2015

Features

Build Your CL Practice
ANN REA MILLER, O.D., LIMA, OHIO
Focus on these four areas to achieve success

Are You Fitting What is Best?
CHRIS SMILEY, O.D., COLUMBUS, OHIO
Don’t be “Doctor Status Quo”

Departments

o.d. to o.d.
BY SCOT MORRIS, O.D., F.A.A.O. Chief Optometric Editor
The Great Opportunity

viewpoint
FROM THE EDITORIAL DIRECTOR Jim Thomas
Thinking of the “New” in 2015

CLINICAL: the front
JOSH JOHNSTON, O.D., ATLANTA
Prepare for C.L.A.R.E.

CLINICAL: the back
SHERROL A. REYNOLDS O.D., F.A.A.O., FT. LAUDERDALE, FLA.
The RD Exam

CLINICAL: pediatrics
LEONARD J. PRESS, O.D., F.A.A.O., F.C.O.V.D.
Contact Lens Wear

CLINICAL: contact lenses
JASON R. MILLER, O.D., M.B.A., F.A.A.O.
Fitting Fees Re-Examined

CLINICAL: optical
DAVE ZIEGLER, O.D.
Creating Value in the Optical

CLINICAL: diversify your portfolio
JEFFRY D. GERSON, O.D., F.A.A.O.
Expand Your CL Offering

SOCIAL: eye recipe

Eye Recipe

O.D. Scene
Kirk L. Smick, O.D., F.A.A.O., Morrow, Ga.

SOCIAL: the way i see it
MARC R. BLOOMENSTEIN, O.D, F.A.A.O.
A New Approach

SOCIAL: consumer corner
JAY BINKOWITZ
Make an Impact

SOCIAL: practice profile
DAVID PARK, O.D., UKIAH, CALIF.
The “Menu” for Success

SOCIAL: pop quiz

POP QUIZ

SOCIAL: lessons learned
JACK RUNNINGER, O.D.
The Best of Lessons Learned

BUSINESS: business strategies
GARY GERBER, O.D.
Fly High in 2015

BUSINESS: personnel pointers
REBECCA L. JOHNSON, CPOT, COT, COE
From Patient to Purchaser

BUSINESS: merchandising
GINA M. WESLEY O.D., M.S., F.A.A.O.
Contact Lens Strategies

BUSINESS: technology
KEVIN GEE, O.D.
Corneal Topography

BUSINESS: coding strategy
JOHN RUMPAKIS, O.D., M.B.A.
CPT CL Codes

BUSINESS: financial foundations
DAVID MILLS, O.D., M.B.A.
Three CL Numbers

BUSINESS: social media
JUSTIN BAZAN, O.D.
Contact Lens Posts

instrument focus
GLENN S. CORBIN, O.D.
Managing AMD in a Flash

what’s new

FOR YOUR PATIENTS AND PRACTICE

SCRIPTOPEDIA
MARK HINTON
“How Much is Your Eye Exam?”




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