Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care

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February 2015

Features

Medical Eye Care: The Next Frontier
WALTER WHITLEY, O.D., M.B.A., F.A.A.O., NORFOLK, VA.
A look at where this field may be headed and the O.D.’s role

Medically Necessary Contact Lenses
MELISSA BARNETT, O.D., F.A.A.O., F.S.L.S., SACRAMENTO, CALIF.
Why and how to incorporate these lenses into your practice

Departments

o.d. to o.d.
BY SCOT MORRIS, O.D., F.A.A.O. Chief Optometric Editor
The “D” in “O.D.”

viewpoint
FROM THE EDITORIAL DIRECTOR JIM THOMAS
A Great Time to Be Practicing

Leading Off
Jennifer Kirby, senior editor

CLINICAL: the front
JOSH JOHNSTON, O.D., F.A.A.O., ATLANTA
How to Build a Medical Practice

CLINICAL: the back
SHERROL A. REYNOLDS, O.D., F.A.A.O., FT. LAUDERDALE, FLA.
How to Develop a Retina Niche

CLINICAL: pediatrics
LEONARD J. PRESS, O.D., F.A.A.O., F.C.O.V.D.
Pediatric Eye Disease Awareness

CLINICAL: contact lenses
JASON R. MILLER, O.D., M.B.A., F.A.A.O.
Therapeutic Contact Lenses

CLINICAL: optical
DAVE ZIEGLER, O.D.
Counting What Counts

CLINICAL: diversify your portfolio
JEFFRY D. GERSON, O.D., F.A.A.O.
Don’t Be a Secret

CLINICAL: nutrition
KIMBERLY K. REED, O.D., F.A.A.O.
AREDS 2 Supplements

SOCIAL: the way i see it
MARC R. BLOOMENSTEIN, O.D, F.A.A.O.
I Resolve to Not Resolve

SOCIAL: consumer corner
JAY BINKOWITZ
Identifying Obstacles

SOCIAL: practice profile
RACHEL HOLDEN, O.D., WINNIPEG, MANITOBA
Make ’Em Laugh

SOCIAL: pop quiz

POP QUIZ

SOCIAL: lessons learned
JACK RUNNINGER, O.D.
The Complaining Patient

BUSINESS: business strategies
GARY GERBER, O.D.
Get out of the Kitchen

BUSINESS: personnel pointers
TRUDI CHAREST, RO, ABO
Finding a Niche

BUSINESS: merchandising
GINA M. WESLEY O.D., M.S., F.A.A.O.
Plug Your Medical Practice

BUSINESS: technology
KEVIN GEE, O.D.
Visual Testing Devices

BUSINESS: coding strategy
JOHN RUMPAKIS, O.D., M.B.A.
The “Medical Model”

BUSINESS: social media
JUSTIN BAZAN, O.D.
Facebook Updates

BUSINESS: financial foundations
DAVID MILLS, O.D., M.B.A.
Measuring Medical Volume

BUSINESS: personal wealth health
WILLIAM J. LYNOTT
Using Debit Cards

contact lens focus
LAURIE SORRENSON, O.D. F.A.A.O.
Daily Contact Lens Success

what’s new

PRODUCTS & SERVICES

SCRIPTOPEDIA
MARK HINTON
Differentiate Your Services




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