Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care

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April 2016

Features

PROTECT PATIENTS WITH LENS TECHNOLOGY
Bridgitte Shen Lee, O.D., Houston
THESE TIPS CAN HELP PATIENTS UNDERSTAND WHY THEY NEED PROTECTION FROM THE SUN AND DIGITAL DEVICES

CREATE A MEMORABLE OPTICAL
Tanya Gill, O.D., Oakland, Calif.
FOLLOW THESE THREE TIPS TO ADD INSPIRATION, INTEREST AND REVENUE TO YOUR OPTICAL

BUILD FOR THE FUTURE
Olivia Carleo, O.D., Dallas
TWO SISTERS DEMONSTRATE HOW FUNCTION AND STYLE CAN BE ACHIEVED IN ONE PRACTICE

Departments

O.D. to O.D.
Scot Morris O.D., F.A.A.O. Chief Optometric Editor
EVALUATE YOUR OPTICAL

VIEWPOINT
JIM THOMAS Editorial Director
THE GPS FOR YOUR OPTICAL

LEADING OFF

TIPS, TRENDS & NEWS YOU CAN USE

THE CEO CHECKLIST
SCOT MORRIS, O.D.
WHAT’S YOUR FRAME OF MIND?

CLINICAL: POSTERIOR
SHERROL A. REYNOLDS, O.D., F.A.A.O.
FACED WITH A FRECKLE

CLINICAL: ANTERIOR
JOSH JOHNSTON, O.D., F.A.A.O.
BE ALLERGY AWARE

CLINICAL: SPORTS VISION
LAWRENCE D. LAMPERT, O.D., F.C.O.V.D.
DRIVE GOLFERS TO SUNWEAR

CLINICAL: CONTACT LENSES
JASON R. MILLER, O.D., M.B.A., F.A.A.O.
IMPROVE YOUR ‘NUMBERS’

CLINICAL: OPTICAL
DAVE ZIEGLER, O.D.
IMPLEMENT THE HALO EFFECT

CLINICAL: DIVERSIFY YOUR PORTFOLIO
JEFFRY D. GERSON, O.D., F.A.A.O.
CHANGE BEGINS WITH THE O.D.

SOCIAL: EYE RECIPE

EYE RECIPE

SOCIAL: O.D. SCENE

THE ENTERTAINING SIDE OF OPTOMETRY

SOCIAL: THE WAY I SEE IT
MARC BLOOMENSTEIN, O.D., F.A.A.O.
GENUINELY ANSWER QUERY

SOCIAL: “ODs ON FACEBOOK”
ALAN GLAZIER, O.D., F.A.A.O.
PRESCRIPTION PERPLEXITIES

BUSINESS: BUSINESS STRATEGIES
GARY GERBER, O.D.
TIMING IS EVERYTHING

BUSINESS: PERSONNEL POINTERS
REBECCA L. JOHNSON, C.P.O.T., C.O.T., C.O.E.
CREATE STAFF BONUSES

BUSINESS: MERCHANDISING
GINA M. WESLEY, O.D., M.S., F.A.A.O.
PAY ATTENTION TO YOUR OPTICAL

BUSINESS: MARKETING
STEVE VARGO, O.D., M.B.A.
BECOME A STORYTELLER

BUSINESS: CODING STRATEGY
JOHN RUMPAKIS, O.D., M.B.A.
IDENTIFY OCULAR ALLERGIES

BUSINESS: SOCIAL MEDIA
JUSTIN BAZAN, O.D.
LEARN FROM OTHER BRANDS

BUSINESS: BY THE NUMBERS
JAY BINKOWITZ
TURN THE RIGHT WAY

COSMETIC FOCUS
KATHRYN ANN REYNOLDS, O.D.
RECOMMEND COSMETICS

TECHNOLOGY FOCUS
KEVIN GEE, O.D.
CONSIDER CALLER ID 2.0

WHAT’S NEW

WHAT’S NEW

BUSINESS: SCRIPTOPEDIA
MARK HINTON
THE PRICE PUSHBACK




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