Create Your Own “Dream Team”
By:  Lindsey Getz, Contributing Editor
Your colleagues provide five tips for the assist.

Great Staff: How Do You Find Them and Keep Them?
By:  Ted A. McElroy, O.D., TIFTON, GA.
Here’s a hint: They share your practice’s core values.

Hiring 101
By:  Jenny Kiernan, O.D., CONIFER, COLO.
Develop a comprehensive plan before adding a new staff member.

O.D. to O.D.
By:  Scot Morris, O.D., F.A.A.O. Chief Optometric Editor
The one resource for any optometric practice.

Viewpoint
By:  Jim Thomas, Editorial Director
Just don’t take my advice.

Leading Off
Tennessee Bill Seeks to Enable O.D.s to Give Anesthetic Injections; Studies Shed Light on Workplace Honesty; Minorities Have High Regard For Relatives’ Eye Health.

O.D. Notebook

Let’s Get Medical: Part 1
By:  Douglas K. Devries, O.D.

Dry Eye
By:  Kelly Nichols, O.D., M.P.H., Ph.D.
Get on the “Stick.”

O.D. SCENE
By:  Jack Schaeffer, OD

Providing Excellent Direction
By:  Trudi Charest

Turn Staff Into Marketers
By:  Rebecca L. Johnson, C.P.O.T., C.O.T., C.O.E., ASHEVILLE, N.C.

Marketing
By:  Leah Colby, O.D.
Promoting staff to promote you.

Merchandising
By:  Gina M. Wesley, O.D., M.S., F.A.A.O.
Your best resource.

Profession PULSE
By:  Ian Ben Gaddie, O.D., F.A.A.O.; Milton M. Hom, O.D., F.A.A.O.

What’s New

Instrument Focus
By:  J. Scott Fleming, O.D.
Topcon CV-5000S

Practice Technology
By:  Ben L. Larson, O.D., SANFORD, FLA.

Patient Check-in

A Prudent Solution for CIEs
By:  Lee W. Ball, O.D., F.A.A.O., JACKSONVILLE, FLA.

Utilizing Technicians
By:  Jason R. Miller, O.D., M.B.A., F.A.A.O.

Communication Breakdown
By:  Dave Ziegler, O.D.

Making a Profit
By:  David Mills, O.D., M.B.A.

The Other Side of the Ledger
By:  William J. Lynott

Coding Strategies
By:  Douglas K. DeVries, O.D.

Business Strategies
By:  Gary Gerber, O.D.

Managed Care Migration
By:  Irwin Azman, O.D., TIMONIUM, MD.