March 2014

March 2014

March 2014 Issue

Features

  • Increase Optical Revenue

    By STUART J. THOMAS, O.D., ELLEN BYRUM-GOAD, LDO, ATHENS, GA.

    Improve your zero growth pattern by following these three steps.

  • No Passion for Fashion?

    By MILENA CAVICCHIOLI, MASON, OHIO

    Take advantage of an opportunity to rake in the big bucks..

  • What Image Are You Presenting in Your Optical?

    By JAY BINKOWITZ, FARMINGDALE, N.Y.

    Here’s how to create the complete “modern dispensary” experience, from first impressions to the final moment of truth.

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