March 2014

Features

  • Increase Optical Revenue

    STUART J. THOMAS, O.D., ELLEN BYRUM-GOAD, LDO, ATHENS, GA.

    Improve your zero growth pattern by following these three steps.

  • No Passion for Fashion?

    MILENA CAVICCHIOLI, MASON, OHIO

    Take advantage of an opportunity to rake in the big bucks..

  • What Image Are You Presenting in Your Optical?

    JAY BINKOWITZ, FARMINGDALE, N.Y.

    Here’s how to create the complete “modern dispensary” experience, from first impressions to the final moment of truth.

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