Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care

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March 2005

Features

point/counterpoint - Scanning Laser Ophthalmoscopy vs. Visual Perimetry
By:  Ian Ben Gaddie, O.D.
Diagnostic laser imaging is here to stay -- no question about it.

Find a Bright Future with Photochromics.

Boost sales and satisfaction with these steps.

Business 101: Maximizing Traffic in Your Practice
By:  Richard S. Kattouf, O.D., D.O.S.
The final installment to our three-part series on business strategies. This month, learn how to optimize patient flow.

Lab Equipment in the 21st Century
By:  James K. Kirchner, O.D.
New surface generators and in-office edgers will improve the quality and accuracy of ophthalmic lenses.

How to Create an Effective Practice Newsletter
By:  Timothy Milburn, O.D.
Combine marketing and patient education with your own publication.

strategic skill builders - A New Generation of Contact Lens Care
By:  Jennifer Smythe, O.D., M.S., F.A.A.O.
How several factors play a part in choosing the best lens care regimen for silicone hydrogel contact lenses.

Departments

o.d. to o.d. - Is There Room in Private Practice for New Graduates?
By:  Walter D. West, O.D., F.A.A.O.
Private practices will need to get creative if they hope to accommodate the wave of "soon-to-be graduates."

viewpoint - ...I'm Sorry, What Was the Question?
By:  Jim Thomas, Editorial Director
Patient questionnaires provide valuable opportunities, but only when done right.

practice pulse
By:  Jim Thomas, Editorial Director
AOA Scope of Practice Survey results; OWA awards; National Optometry Hall of Fame seeks nominees; and more.

business advisor - Is Your Advertising Paying Off?
By:  Jeffrey R. Anshel, O.D., F.A.A.O.
If you pay for advertising but you don't know whether it's working, then it's time to start paying attention.

view from the top - Sell Yourself First
By:  Gary Gerber, O.D.
Patients come to your practice because they believe in you. Use that fact to your advantage when prescribing.

lessons learned - When Lincoln Was Your Age . . .
By:  Jack Runninger, O.D.
When communicating with juvenile patients, expect the unexpected.

fix this practice - Selling Savvy
By:  Richard S. Kattouf, O.D., D.O.S.
Proof that a third party is beneficial in the sale of a practice.

coding & billing - The Value of Our Services
By:  Carla J. Mack, O.D., M.B.A., F.A.A.O.
Don't leave money on the table by underestimating your expertise.

contact lens management - New Technology, Better Care
By:  Eric Knutson, O.D., F.A.A.O.
A new family of GP materials offer superior wettability, comfort and more.

instrumental strategies - Picture This
By:  John Warren, O.D.
This software provides an opportunity to take a different approach to educating patients.

staffing solutions - Improving Office Productivity
By:  Bob Levoy, O.D.
Why it's crazy to lead the band -- and play all the instruments.

co-management - Treating Patients with Cataracts
By:  Kenneth A. Young, O.D.
Follow these three keys for creating a winning co-management plan.

what's new - For Your Patients And Practice
Follow these three keys for creating a winning co-management plan.

reflections - That's Entertainment
By:  Andrew S. Gurwood, O.D., F.A.A.O.
Check your own local listings for "Game Man."




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