There's an “APP” For That
By:  Peter Shaw-McMinn, O.D.; Vanessa Shaw-McMinn, O.D.
Here’s a blueprint for prescribing premium spectacle lenses based on your patient’s visual requirements and equally important, occupation and history

Breaking the Code
By:  Mile Brujic, O.D.
Becoming an expert in just one code can simplify the coding process across the board

Novel Devices and Procedures in Glaucoma Management
By:  Randall R. McPherran, O.D., F.A.A.O.
How will evolving surgical interventions and advanced IOP monitoring devices improve the health and vision of your patients who have glaucoma?

Create A Buzz For Your Practice
By:  Lou Mancinelli, Contributing Editor
Break out of the winter doldrums and jumpstart your practice with a trunk show. Here’s how to create a memorable — and profitable — event.

The Essential Elements of Loyalty
By:  April Jasper, O.D., F.A.A.O.
The first installment of this three-part series describes how patient loyalty can help you thrive, even in difficult times

Rising to The AMD Challenge
By:  Jay M. Haynie, O.D., F.A.A.O.
Use this thorough, systematic approach to preserve the vision of those patients who have age-related macular degeneration

O.D. to O.D.
By:  Walter D. West , OD, FAAO
Do we really need a “medical” model?

Viewpoint
By:  Jim Thomas, Editorial Director
What’s new in your practice?

Practice pulse
By:  Lou Mancinelli, Contributing Editor
You can create “star power” in your brand; New appointments at Advanced Vision Research, CIBA Vision and CooperVision

View from the top
By:  Gary Gerber, OD
Deliver accurate consistent information

Lessons
By:  Jack Runninger, O.D.
You can’t win them all

Business Advisor
By:  Jerry Hayes, O.D.
Don’t get burned by branding

Fix this practice
By:  Richard S. Kattouf, O.D., D.O.S.
Warm greetings and advice for opening cold

Dry Eye
By:  Kelly K. Nichols, OD, MPH, PhD
Five steps to starting over with dry eye therapy ... and why you should try it

Spectacle Lens Focus
By:  Samuel Singleton, O.D.
Optimus High Definition Optics

Low Vision Focus
By:  Jean A. Astorino, O.D.
Two Optelec portable devices

Staffing
By:  Bob Levoy, O.D.
A better way to hire?

Contact Lens Management
By:  Susan Kovacich, OD, FAAO
Five top reasons for daily disposable wear

Tech Time
By:  Scot Morris, O.D., F.A.A.O
Your buyer’s checklist

What's New
For Your Patients and Practice

Reflections
By:  Leonard Bertoli, O.D.
Through the patient’s eyes