Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care


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April 2011


Update on Patient Visits
By:  Tara Rosenzweig
40+ patients lead the pack in visits, and silicone hydrogel lenses make up more than 50% of patient visits, our annual update reveals

A Wall Street Perspective
By:  Jeffrey D. Johnson, O.D.
Despite a sluggish economy in 2010, CLs show continued growth

You Truly Change Lives
By:  Robert Murphy, Contributing Editor
Experts reveal how to reap the rewards of fitting patients with specialty contact lenses

Care Impacts Successful Wear
By:  Gina Wesley, OD, MS, FAAO
Why it’s critical to take an active role in your patients’ contact lens care regimen

A New Dimension in Contact Lens Marketing
By:  Richard A. Driscoll, O.D.
By mining data in their EHR systems, practices can target the right patients with the right message

AMD: Counteracting Conversion
By:  Andrew S. Gurwood, O.D., F.A.A.O.; Julie K. Hutchinson, O.D., F.A.A.O.; Marc D. Myers, O.D., F.A.A.O.
The literature reveals strategies to decrease risk

Special Section Sponsored By OD Lean

A new breed of consultation enhances profits and healthcare readiness with "lean principles for optometry"


O.D. to O.D.
By:  Walter D. West , OD, FAAO
Social networking: how much is enough or too much?

By:  Jim Thomas, Executive Editor
The other side of social networking

Practice pulse
ABO exam registration opens; new paper published in IOVS redefines meibomian gland dysfunction; FDA News; MCO announces grand opening of optometry building; O.D. Notebook; and a scientific approach to "optimize" the hiring process

View from the Top
By:  Gary Gerber, OD
How to dream backward

Lessons Learned
By:  Jack Runninger, O.D.
British offices have funnies too

Fix this practice
By:  Richard S. Kattouf, O.D., D.O.S.
The meaning of goodwill

Contact Lens Management
By:  Gregory W. DeNaeyer, OD, FAAO
Fitting post-corneal transplant

What's New
For Your Patients and Practice

By:  Donna Suter
Scoring with Volunteering