Update on Patient Visits
By: Tara Rosenzweig
40+ patients lead the pack in visits, and silicone hydrogel lenses make up more than 50% of patient visits, our annual update reveals
A Wall Street Perspective
By: Jeffrey D. Johnson, O.D.
Despite a sluggish economy in 2010, CLs show continued growth
You Truly Change Lives
By: Robert Murphy, Contributing Editor
Experts reveal how to reap the rewards of fitting patients with specialty contact lenses
Care Impacts Successful Wear
By: Gina Wesley, OD, MS, FAAO
Why it’s critical to take an active role in your patients’ contact lens care regimen
A New Dimension in Contact Lens Marketing
By: Richard A. Driscoll, O.D.
By mining data in their EHR systems, practices can target the right patients with the right message
AMD: Counteracting Conversion
By: Andrew S. Gurwood, O.D., F.A.A.O.; Julie K. Hutchinson, O.D., F.A.A.O.; Marc D. Myers, O.D., F.A.A.O.
The literature reveals strategies to decrease risk
Special Section Sponsored By OD Lean
A new breed of consultation enhances profits and healthcare readiness with "lean principles for optometry"
O.D. to O.D.
By: Walter D. West , OD, FAAO
Social networking: how much is enough or too much?
By: Jim Thomas, Executive Editor
The other side of social networking
ABO exam registration opens; new paper published in IOVS redefines meibomian gland dysfunction; FDA News; MCO announces grand opening of optometry building; O.D. Notebook; and a scientific approach to "optimize" the hiring process
View from the Top
By: Gary Gerber, OD
How to dream backward
By: Jack Runninger, O.D.
British offices have funnies too
Fix this practice
By: Richard S. Kattouf, O.D., D.O.S.
The meaning of goodwill
Contact Lens Management
By: Gregory W. DeNaeyer, OD, FAAO
Fitting post-corneal transplant
For Your Patients and Practice
By: Donna Suter
Scoring with Volunteering