Targeting Off-Label Drugs and Devices
By: Kimberly K. Reed, O.D., F.A.A.O.
How exactly do off-label medications and contact lenses impact your practice?
Making the Case for Ocular Allergy
By: Rob Murphy, Contributing Editor
Still not convinced that diagnosing and treating ocular allergy should be a priority? Here's something you may have overlooked
Quantifying the Impact of Vision Care Plans
By: Tara Rosenzweig
Answers to the fundamental practice management questions surrounding managed vision care plans
Should You Add "Wellness" to Your Practice?
By: April Jasper, O.D.
Top-rated medical centers have offered executive health screenings for decades. Is it time for optometry to follow suit?
Part II: Redness and Swelling and Pain (oh, my)
By: Susan Kovacich, OD, FAAO
The risk factors, symptoms, signs and treatment of contact lens-related sterile inflammatory complications
Special Section Sponsored By CZM
By: Mark Dunbar, O.D., F.A.A.O.
Exploring Advances in OCT Imaging
O.D. to O.D.
By: Walter D. West , OD, FAAO
Marketing the practice: your most daunting task
By: Jim Thomas, Editorial Director
The power of the physician revisited.
Optometry School Clinic Offers Unique Service; Blind Rehab Center Dedicated to Fallen Army O.D.; Contact Lens Trailblazers Were
Family; Management Memo; and Essilor Annual Meeting: from Presbyopia to Fog
View From the Top
By: Gary Gerber, OD
You can't afford not to do it
By: Jack Runninger, O.D.
It wasn't her fault
Fix this Practice
By: Richard S. Kattouf, O.D., D.O.S.
An optometrist's to-do list for 2012
Research in Practice
By: Mile Brujic, O.D.; Crystal Brimer, O.D.
Restasis: Once or Twice?
By: Scot Morris, O.D., F.A.A.O
Time to Look at What You Do
For your Patients and Practice
By: Steven R. Stanek, O.D.
A little magic ...