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March 2012 |
Features
IS A DISPENSING DEVICE WORTH YOUR DOLLARS?
By: Lindsey Getz, Contributing Editor
If you want to foster patient satisfaction and your bottom line, the answer is yes.
WHEN BEING SOCIAL IS GOOD BUSINESS
By: Lee Ann Murphy, Contributing Editor
Optometrists share their top online marketing strategies, including how they use social media, for gaining and retaining patients.
MAXIMIZE FRAME SALES
Through the right lighting, color, displays, space and flooring, you can increase sales.
THERE’S THE RUB
By: Susan Kovacich, OD, FAAO
The risk factors, symptoms, signs and treatment of contact lens-related mechanical events.
GENERIC LATANOPROST: ONE YEAR AFTER APPROVAL
By: Robert Murphy, Contributing Editor
Experts in glaucoma management issue their 12-month report card.
Departments
O.D. TO O.D.
By: Walter D. West, O.D., F.A.A.O.
Get started as an effective leader.
VIEWPOINT
By: Jim Thomas, Editorial Director
Remembering Dr. Borish.
PRACTICE PULSE
ICD-10 Compliance Date to be Deferred; U.S. Military Offers New Frames; Campbell Alliance Contact Lens Survey; AMD Drug Adverse Event Linked Primarily with One Practice; FDA News; Research Notes; COA Backs Stand-Alone Vision Plans; EyeSite; Transitions Launches Polarizing Lens.
VIEW FROM THE TOP
By: Gary Gerber, O.D.
Beware the “N=1.”
LESSONS LEARNED
By: Jack Runninger, O.D.
Understand the question?
FIX THIS PRACTICE
By: Richard S. Kattouf, O.D., D.O.S.
The big five of business.
NUTRITION
By: Kimberly K. Reed, O.D., F.A.A.O.
Begin the nutrition conversation.
DRY EYE
By: Kelly Nichols, O.D., M.P.H., Ph.D.
Let’s ask Siri a dry eye question.
CONTACT LENS FOCUS
By: Tom Cunningham, O.D.
The PureVision2 HD For Astigmatism lens, from Bausch + Lomb.
IN THE CLINIC
By: J. James Thimons, O.D., F.A.A.O.
The Good-Lite VIP System, from Good-Lite Co.
STAFFING SOLUTIONS
By: Bob Levoy, O.D.
Define your core values.
INSTRUMENTAL FOCUS
By: Bill McCoy, O.D.
The Illuminated Near Card, from Gulden Ophthalmics.
E.H.R. FOCUS
By: Mary Lou French, O.D.
ActivEHR.
RESEARCH IN PRACTICE
By: Mile Brujic, O.D.; Crystal Brimer, O.D.
Steroids and corneal ulcers.
REFLECTIONS
A lasting impression.