Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care


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December 2013


Business Planning Features: Strategic Planning
By:  Raymond J. Brill, O.D., M.B.A., F.A.A.O., F.O.A.A.
Guide your practice to success in 2014.

Business Planning Features: Keep Your Business in Focus
By:  Jason R. Miller, O.D., M.B.A., F.A.A.O.; Walter Whitley, O.D., M.B.A., F.A.A.O.
Assess the health of your practice without sacrificing patient care.

Business Planning Features: Leadership for 2014
By:  Gulroop Singh Hansra, O.D.
Begin building a leadership environment that focuses on coaching for quality of care.


O.D. to O.D.
Archery 101: You Need to Have a Target to Hit.

Finding the Perfect Holiday Gift

Leading Off
Google Glass Explorers Offered Upgrade, AOA Provides Six Steps to Acquire New Pediatric Patients, Urbanites and High-Altitude Area Residents at Increased DED Risk and more.

Medical Management: OSD: a Gumshoe's Guide
By:  Jill Autry, O.D., R.PH.

Medical Management: Dry Eye
By:  Kelly K. Nichols, O.D., M.P.H., PH.D.
Sussing Out Sjögren's

Specialty Eye Care: How to Make Vision Therapy a Success
By:  Jennifer Simonson, O.D., F.C.O.V.D.
Help patients who have functional vision problems achieve their goals.

Personnel: Improve Your Team Meetings
By:  Rebecca L. Johnson, CPOT, COT, COE

Marketing & Merchandising: Ten Tips for 2014 Merchandising
By:  Gina M. Wesley, O.D., M.S., F.A.A.O.

Practice Profile: "Eyefoods" for Thought
By:  Corrie Pelc, Contributing Editor

The Latest: Contact Lens Focus
1-Day Acuvue TruEye Brand Contact Lenses, from Vistakon

O.D. Scene
By:  Jack Schaeffer, O.D.

O.D. Scene: Special Industry Interview
By:  Lori Lee, director of Optometry's Meeting

Technology: Develop a Tech Game Plan
By:  April Jasper, O.D.

Vision Care & Wear: Should You Outsource Your Optical?
By:  Zack Tertel, Assistant Editor

Vision Care & Wear: Contact Lens Resolutions
By:  Jason R. Miller, O.D., M.B.A., F.A.A.O.

Finance: How's Your Balance Sheet?
By:  David Mills, O.D., M.B.A.

Finance: Advising Yourself
By:  William J. Lynott

Practice Management & Beyond: Coding Strategies
By:  John Rumpakis, O.D., M.B.A.

Practice Management & Beyond: Lessons Learned
By:  Jack Runninger, O.D.

Practice Management & Beyond: School Viewpoint
By:  Michael Bacigalupi, O.D., M.S., F.A.A.O.

Sponsored Section: Thinking Like a Retailer
By:  Suzanne LaKamp, OD, FAAO

Sponsored Section: Street Smarts
By:  Dan Beck, OD Leland, N.C.
Dilation Variation

Sponsored Section: From the AOSA
By:  James Deom, AOSA President
New Grads and the Political Scene