Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care

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March 2014

Features

What Image Are You Presenting in Your Optical?
JAY BINKOWITZ, FARMINGDALE, N.Y.
Here’s how to create the complete “modern dispensary” experience, from first impressions to the final moment of truth.

No Passion for Fashion?
MILENA CAVICCHIOLI, MASON, OHIO
Take advantage of an opportunity to rake in the big bucks..

Increase Optical Revenue
STUART J. THOMAS, O.D., ELLEN BYRUM-GOAD, LDO, ATHENS, GA.
Improve your zero growth pattern by following these three steps.

Departments

O.D. to O.D.
BY SCOT MORRIS, O.D., F.A.A.O.
Chief Optometric Editor
Like any aspect of business, you have to pay attention to your optical for it to be lucrative.

Viewpoint
FROM THE EDITORIAL DIRECTOR
Jim Thomas
Take advantage of all the opportunities to make an impression on patients.

Leading Off
L. ALLEN FORS, O.D. AND WILLIAM R. BALDWIN, O.D.
Academic Trailblazers Pass Away

The Front: Itching to See Medical Patients?
BRIANNA RHUE, O.D., F.A.A.O., TAMARAC, FLA.
Then, actively identify and treat ocular allergy.

The Back: Blue Light and Eye Health
CORALIE BARRAU, PARIS, FRANCE
Shedding light on this spectrum and eye health

Specialty Eye Care: Effectively Co-manage the Post-LASIK Patient
DAWN HOLSTED, O.D., OKLAHOMA CITY, OKLA.
A look at our role in post-op patient satisfaction.

Specialty Contact Lenses: Combining Vision and Comfort With Hybrid Lenses
DIANNE ANDERSON, O.D., F.A.A.O., AURORA, ILL.
Consider these recent and “old school” hybrid lens options for patients who have astigmatism or asymmetric cornea.

Contact Lenses: Cross-Promote CLs and Glasses
JASON R. MILLER, O.D., M.B.A., F.A.A.O.
Follow these three steps to increase sales in both areas of your practice.

Optical: Rethink Your Frame Boards
DAVE ZIEGLER, O.D.
Five steps to more detailed optical management.

Diversify Your Portfolio: Optical Dollars in Diversity
JEFFRY D. GERSON, O.D., F.A.A.O.
Make your dispensary a mixed bag, but with the right mix.

Industry Insights: Holly Rush, of Luxottica
Luxottica’s Holly Rush explains why we need a concerted effort to build awareness of annual eye exams.

Practice Profile
BARBARA HORN, O.D., WASHINGTON, MICH.
Stand out from the crowd.

Lessons Learned
JACK RUNNINGER, O.D.
... such as a worthless Stradivarius or a million dollar picture.

Fill Your Staff Generation Gap
CHAD FLEMING, O.D., F.A.A.O., WICHITA, KAN.
Three common scenarios and how to handle them.

Business Strategies: Are You a Good Leader?
GARY GERBER, O.D.
Who can tell you how well you are running your practice? Try your staff.

Merchandising: Riding Costas’ Coattails
GINA M. WESLEY O.D., M.S., F.A.A.O.
Three ways to use national and local media to promote your practice.

Technology: Technology in the Dispensary
APRIL JASPER, O.D.
A discussion with a dispensing device manufacturer

Coding Strategy: Doing it Right the First Time
JOHN RUMPAKIS, O.D., M.B.A.
Maybe it’s time for a reset of our thought process.

Personnel Pointers: Provide Staff With Clinical Training
TRUDI CHAREST, RO, ABO
Give your employees the tools to effectively communicate with patients.

Financial Foundations: Manage Your Inventory
DAVID MILLS, O.D., M.B.A.
Four strategies to assist you when taking control of your assets.

Therapeutic Focus: Sjö from Nicox
CORRIE PELC, CONTRIBUTING EDITOR
Test helps detect Sjögren’s Syndrome.

Instrument Focus: Vmax Vision’s PSF Refractor
DAVID GEFFEN, O.D.
Point-spread function brings new dimension to refracting.




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