Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care

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April 2014

Features

Make Dry Eye a Priority
WILLIAM TOWNSEND, O.D., CANYON, TEXAS
Two reasons dry eye disease should command the same diagnostic attention as glaucoma.

Systemic Disease-Induced DED
MARK VENTOCILLA, O.D., F.A.A.O., GRAND RAPIDS, MICH.
Here’s how to improve patient care, increase retention, boost referrals and elevate the profession of optometry as a whole.

When the Pipeline Runs “Dry”
WILLIAM L. MILLER, O.D.. M.S., PH.D. HOUSTON, TEXAS
Here’s a list of the emerging pipeline of dry eye treatments.

Departments

O.D. to O.D.
BY SCOT MORRIS, O.D., F.A.A.O. Chief Optometric Editor
Dry Eye Disease: Are You Actively Looking for It?

Viewpoint
FROM THE EDITORIAL DIRECTOR Jim Thomas
Dry Eye, Blue Light and There’s More

Leading Off
TIPS, TRENDS & NEWS YOU CAN USE

Specialty Contact Lenses: Get in the Cone Zone: Part 1
ROXANNA T. POTTER, O.D., F.A.A.O., SYLVANIA, OHIO
Get in the Cone Zone: Part 1

Contact Lenses: Billing for Bandages
JASON R. MILLER, O.D., M.B.A., F.A.A.O.
Billing for OSD Bandages

Optical: Increase Your Optical Capture Rate
DAVE ZIEGLER, O.D.
Increase Your Capture Rate

Diversify Your Portfolio: OSD: A Practice Builder
JEFFRY D. GERSON, O.D., F.A.A.O.
Make OSD A Practice Builder

Nutrition: “Wet” the Appetite
KIMBERLY K. REED, O.D., F.A.A.O.
“Wet” the Appetite

O.D. Scene: Optometric Retinal Society Leaders
THE ENTERTAINING SIDE OF OPTOMETRY

Lessons Learned
JACK RUNNINGER, O.D.
I Didn’t Mean What I Said

Business Strategies: Earn More With Three Words
GARY GERBER, O.D.
Earn More With Three Words

Personnel Pointers: Debunking Delegation Excuses
REBECCA L. JOHNSON, CPOT, COT, COE
Delegation Excuses Debunked

Merchandising: Expert Advice on Your Optical
GINA M. WESLEY, O.D., M.S., F.A.A.O.
Expert Advice on Your Optical

Technology: Dry Eye Disease Devices
APRIL JASPER, O.D.
Six Technologies for Dry Eye

Coding Strategy: Ocular Allergy Codes
JOHN RUMPAKIS, O.D., M.B.A.
Ocular Allergy Codes

Financial Foundations: Break-Even Point Analysis
DAVID MILLS, O.D. , M.B.A.
Break-Even Point Analysis

Contact Lens Focus: SynergEye’s Duette Progressive
JENNIFER REDFERN, O.D.
Progressive Point of View

Spectacle Focus: Shamir’s Computer and Work-Space lenses
BRIAN D. TRACY, O.D.
New Lenses for Computer Use

What’s New
FOR YOUR PATIENTS AND PRACTICE

Scriptopedia: The Right Script
MARK HINTON
The Right Script




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