Article Submission Guidelines for Practice Management, EHR, Glaucoma, and Managed Care

CLASSIFIEDS

Pre-owned equipment, practices for sale, open positions, helpful practice management resources and more!

Click here to view the latest classifieds from Optometric Management.

Cover Image Not Available

July 2014

Features

Mix it Up
JAY BINKOWITZ, HUNTINGTON, N.Y.
The missing ingredients to creating a valued customer experience.

Switching Practices
BRETT HAMILTON, O.D., ROUND ROCK, TEXAS
Four steps can help you create a seamless transition from commercial to private practice.

Disruptive Innovation and Optometry
RAYMOND J BRILL, O.D., M.B.A., F.A.A.O., F.O.A.A., MISSION, KS
The constant of change can add a bounce in your practice income while “wowing” patients.

Departments

o.d. to o.d.
BY SCOT MORRIS, O.D., F.A.A.O. Chief Optometric Editor
SHAKE IT UP

viewpoint
FROM THE EDITORIAL DIRECTOR Jim Thomas
Keep Your Mind Open

Leading Off
TIPS, TRENDS & NEWS YOU CAN USE

CLINICAL: the front
MARGIE RECALDE, O.D., FRESNO, CALIF.
Four OSD Myths

CLINICAL: the back
SHERROL A. REYNOLDS O.D., F.A.A.O., AND JOSEPH PIZZIMENTI O.D., F.A.A.O., FT. LAUDERDALE, FLA.
Are you Retina Ready?

CLINICAL: specialty contact lenses
STEPHANIE L. WOO, O.D., F.A.A.O., F.S.L.S., LAKE HAVASU, ARIZ.
Biologic Corneal Bandages

CLINICAL: contact lenses
JASON R. MILLER, O.D., M.B.A., F.A.A.O.
Seek the Unique Cases

CLINICAL: optical
OPTOMETRIC MANAGEMENT STAFF
Looking Through the Glass

CLINICAL: diversify your portfolio
JEFFRY D. GERSON, O.D., F.A.A.O.
Say Yes to RGPs

O.D. Scene
THE ENTERTAINING SIDE OF OPTOMETRY

SOCIAL: the way i see it
MARC R. BLOOMENSTEIN, O.D., F.A.A.O.
Staying Put

SOCIAL: executive profile
Finding a Calling in Health Care

SOCIAL: practice profile
RYAN L. PARKER, O.D., ARDMORE, OKLAH.
Advice for Young Me: Part 2

SOCIAL: lessons learned
JACK RUNNINGER, O.D.
Justified Shmustified!

BUSINESS: business strategies
GARY GERBER, O.D.
Personality Conflict

BUSINESS: personnel pointers
TRUDI CHAREST, RO, ABO
Follow the Leader

BUSINESS: merchandising
GINA M. WESLEY O.D., M.S., F.A.A.O.
Guarantee a Banner Event

BUSINESS: technology
APRIL JASPER, O.D.
A Future in Three Dimensions

BUSINESS: coding strategy
JOHN RUMPAKIS, O.D., M.B.A.
The Contact Lens Check?

BUSINESS: financial foundations
DAVID MILLS, O.D., M.B.A.
Calculating Chair Cost: Part 2

technology focus
MICHAEL J. TALONE, O.D.
Custom Lens Device

what’s new
FOR YOUR PATIENTS AND PRACTICE

SCRIPTOPEDIA
MARK HINTON
Weapons of Mass Disruption




AWS-#2