Optometric Management Tip # 118   -   Wednesday, April 21, 2004
TV's The Apprentice: Did We Learn Anything?

Granted, The Apprentice TV show was pure entertainment and not really much to do with business training - or was it? Are there any parallels for running an optometric practice in analyzing the Trump dynasty? As different as the Trump business universe is from Main Street Eye Care, there are some important similarities, and lessons to learn. They may sound like clichés, but these business concepts endure because there is truth in them. A quick and fun read is Donald Trump's new book, How to Get Rich, Random House, NY. This and other business books often provide insight into how to better manage our practices.

Best wishes for continued success,

Neil B. Gailmard, OD, MBA, FAAO
Chief Optometric Editor, Optometric Management