Optometric Management Tip # 208   -   Wednesday, January 11, 2006
Staff Motivation

A recent email from a reader brought up an excellent topic for this tip article. The doctor was planning a major staff meeting with an agenda to discuss practice goals for 2006 and he asked if I had any ideas for increasing staff morale and office revenue. Successful practices depend on leadership by the practice owner, and scheduling a special meeting to involve the staff in planning and renewing the practice mission will pay big dividends.

Elevate importance

To make this meeting stand apart from the usual weekly ones you hold (you do, don’t you?), consider these ideas. What to cover

You should discuss whatever topics and projects are applicable for your practice, but here are a few ideas that are universal. Respect and praise

Doctors who treat employees as equals, as fellow eye care professionals, go a long way toward building a better office culture. Assistants who feel appreciated and valued have better attitudes and morale is strengthened. A side benefit of this respect is that patient’s notice it and like it. It also improves patient acceptance of the work done by staff members, which is the key to successful delegation. Be sure to keep the meeting positive and focus on the talents of your staff. Praise them for doing a great job and train them to do more and to grow.

Best wishes for continued success,

Neil B. Gailmard, OD, MBA, FAAO
Chief Optometric Editor, Optometric Management