Optometric Management Tip # 23   -   Wednesday, June 26, 2002
Staff Business Cards

How cheap is a box of 200 business cards? Pretty cheap. Yet giving each of your staff members this simple, standard business tool can provide some nice benefits for your practice.

Some suggestions for effective business cards: We have our printer prepare a very large quantity of standard format cards, with our office name, logo, address, phone and fax numbers, and web site address. But the area for a person’s name and title is left blank – and this is added as needed in lots of 200 for new personnel, or when someone runs out of cards.

Best wishes for continued success,

Neil B. Gailmard, OD, MBA, FAAO
Chief Optometric Editor, Optometric Management