Optometric Management Tip # 281   -   Wednesday, June 06, 2007
How many patients per day?

One of the fastest ways to increase your income is to increase the number of patients examined per day. With your fixed office expenses already met, any increase in sales volume per day will fall to the bottom line and into your pocket. If your average sale per exam is $350 (that is realistic) and if we allow 30% for cost of goods, you will net $245 for each additional exam seen per day. If you see two more patients per day for five days a week and you work 48 weeks per year, you would net an additional $117,600 per year. Let me be clear that we are talking about net income. Pretty amazing, really.

Can you see more per day?

I often meet some resistance from doctors and staff when I propose the idea of changing their office procedures to see more exams per day, but when you consider the incredible financial potential, the interest level always goes up. Now that I have your attention, let's consider the changes you would have to make to see two more full exams per day.

Additional thoughts:

The biggest challenge to higher production

There is a fly in the ointment, though, when it comes to this ambitious plan. Many practices simply do not have enough patients to increase the number examined per day. You could consolidate the existing appointments into fewer days as I've described, but most practices will quickly run out of patients and would simply see holes in the schedule. I strongly encourage you to do it anyway, even if you don't have much patient backlog! Compress the appointments you do have into fewer days and practice more efficiently on those days. The benefits are still huge even if you have some unfilled slots.

Practice now as you mean to go.


Best wishes for continued success,

Neil B. Gailmard, OD, MBA, FAAO
Chief Optometric Editor, Optometric Management