Optometric Management Tip # 390   -   Wednesday, July 29, 2009
Keeping the New Doctor Busy

Bringing a new associate optometrist into your practice is an excellent way to boost revenue, if you have enough patient demand.

Here are some thoughts about how to get a new doctor busy once they join you.

When to bring in a new doctor

Before I present tips on how to promote the new doctor, consider that nothing makes for a successful association like being busy in the first place. Insufficient patient demand is often at the core of all kinds of disagreements and disappointments. Consider these points before seeking another doctor.

Do you want the new doctor to see your patients?

We don't see this issue addressed much, but I think it is a major stumbling block for associateships. In many cases, the senior doc does not really know the answer to the question above. There are all kinds of possible dynamics and emotions at play, but if the practice owner is not sure of where the new doc's patients will come from, trouble will ensue. In my opinion, the right answer is yes, the senior doc should want many of his patients to move to the new OD.

Consider these points:

Internal strategies

Here are some smart policies you can implement that will get the new doctor busier:

Marketing

The addition of an associate is a strong marketing opportunity for the practice since it signals growth and positive change to the community. Here are some ideas for promoting the new associate:


Best wishes for continued success,

Neil B. Gailmard, OD, MBA, FAAO
Chief Optometric Editor, Optometric Management