Optometric Management Tip # 395   -   Wednesday, September 02, 2009
The back-to-school rush is over - now what?

Most practices are pretty busy in August but seem to slow down in September when parents and kids are focused on school again. Many eye care offices remain somewhat slow through December. What can you do to increase patient demand? Here are a few ideas.

There are many great marketing ideas to choose from, but when your practice volume slows down, just do something! Make something happen and try to measure the results so you know what works and what doesn't for the future.

Best wishes for continued success,

Neil B. Gailmard, OD, MBA, FAAO
Chief Optometric Editor, Optometric Management