Optometric Management Tip # 47   -   Wednesday, December 11, 2002
Are Newsletters Good Marketing?

I think practice newsletters are an excellent form of marketing for optometrists. I prefer the ones that are actually written by the practice owner or employees as opposed to the canned, generic versions that you can simply put your name on. Sending newsletters will not necessarily make the phone ring right away - but it is not intended to do that. The purpose is to keep your name in front of your patients in a professional way throughout the year. It cements the relationship that you are their eye doctor - and reminds them that you are an expert. Newsletters inform patients about services that they might not know you offer.

Best wishes for continued success,

Neil B. Gailmard, OD, MBA, FAAO
Chief Optometric Editor, Optometric Management