Optometric Management Tip # 48   -   Wednesday, December 18, 2002
Saturday hours - are they worth it?

A reader asked me to comment on Saturday office hours, and all the staffing problems that it presents. Like so many areas in practice management, there is not simply a right and wrong answer to the question of having the office open on Saturdays. It's a decision that practice owners must make - and the decision to offer these hours could change over time.

Convenient hours (for patients) is a classic example of marketing. As such, I think the decision should be made based on whether or not the owner wants the practice to be in a growth mode. If you think you are in a growth mode, ask yourself how much of a growth mode? How badly do you want to build the practice? How quickly do you want gross and net revenues to grow? This question requires serious thought - and partners need to come to an agreement on it.

The rest is easy. If you are in a serious and aggressive growth mode - then the practice should be open on Saturdays. Fulfilling as many patient wants and needs as possible is the key to marketing. Hours such as 9 to 1 pm are usually sufficient to satisfy patients and it makes the office a little easier to staff and it avoids lunch breaks. On the other hand, if you are perfectly happy with your present patient volume then you may be able to simply be closed on Saturdays. Patients will adjust.

I have heard doctors say that Saturdays only bring lots of no shows anyway - but I do not find this to be the case. Saturday appointments in my office are the most demanded of all and we produce big income numbers on Saturday. Common sense tells me that people like to take care of errands and doctor visits on their day off from work.

Keep in mind that being open on Saturdays does not mean the doctor owner must work it personally. Consider these ways to provide some patient service and still let the doctor take the weekend off.

I do realize that it can be difficult to attract top quality staff when Saturdays are required workdays. Here are few ideas that may help as you mange this challenge. Let me take this opportunity to wish all of the readers of the Management Tip of the Week Happy Holidays and a very prosperous New Year!

Best wishes for continued success,

Neil B. Gailmard, OD, MBA, FAAO
Chief Optometric Editor, Optometric Management