Optometric Management Tip # 512   -   Wednesday, December 14, 2011
Goal Setting for the New Year

The holiday season is upon us again; I think it’s a wonderful time of year.  I hope you can take some time off from work and reflect on your practice goals for the coming year.  Pure introspection and some solitude can do wonders for your practice.  Great things can spring from a simple idea that was not on your radar before, but now it is.  To build a successful practice you can’t wait for good things to happen, you must make them happen.  Make changes before they are needed.  Act as you mean to go.

Here are some general categories to consider as you examine ways to grow your practice in 2012.

Financial goals

Instrumentation

Marketing

Staffing

Customer service

Monitor progress
Write your goals down, have deadlines and methods for measuring and check your progress at least monthly.  If you see that you are not on pace to achieve your goals, make changes that will put you back on track.

Have a happy holiday season and a prosperous new year!


Best wishes for continued success,

Neil B. Gailmard, OD, MBA, FAAO
Chief Optometric Editor, Optometric Management