Optometric Management Tip # 514   -   Wednesday, January 04, 2012
Contact Lens Practice: Your Key to Profitability

Later this month, Vision Service Plan will begin to introduce its new enhanced contact lens benefit. The Contact Lens Care Program is being phased out. This is good news for many optometrists and it is a great time to review all aspects of your contact lens practice.

For many eye care practices, a change in attitude about contact lens wear along with some changes in marketing and clinical operations can provide a nice increase in practice profitability. Many vision plans provide an allowance that is used toward contact lens services or products, and the eye care provider can charge the difference to the patient, less a small discount. This gives contact lens practice excellent potential for higher profitability.

Consider the following factors and make changes in your contact lens fitting process.

A word about our sponsor

Iím very happy to acknowledge and thank Alcon as the new sponsor for the Optometric Management Tip of the Week, beginning with this issue. Alcon has a long history of excellence in eye care products, enhanced recently by the addition of the Ciba Vision line of products. Iím proud to have this new partnership. Please read the ads that are placed within each tip article and let your Alcon representatives know that you appreciate their support of this series. Welcome aboard, Alcon!

Best wishes for continued success,

Neil B. Gailmard, OD, MBA, FAAO
Chief Optometric Editor, Optometric Management