Optometric Management Tip # 562   -   Wednesday, December 12, 2012
Grow Your Practice by Giving Stuff Away

I just participated in a fantastic optometric meeting in Dallas and the doctors in attendance were very open to sharing their ideas for practice building. We attended some excellent lectures and we had very strong breakout groups. I took a lot of notes and I'll share some ideas that prove the point that little things mean a lot.

The best form of marketing for independent eye care practices is often in the thoughtful little touches that convey an image that you care. Specialty advertising that places your practice name and logo on gift items is a great way to build patient loyalty and brand awareness. Gifts with your logo create buzz among your patients and with other businesses in your community and promotes referrals. Successful practices are built on word-of-mouth referrals.

Here are a few ideas from the meeting I attended: