Optometric Management Tip # 564   -   Wednesday, January 02, 2013
Your New Year Wish List

I hope you had a wonderful holiday season and I wish you a very prosperous new year! This is the perfect time to identify one or two large projects or purchases for your practice for the coming year. I'll make eight suggestions in this article for items I believe are very smart aspirations. These products and services can provide a much larger benefit than you might think. They are not just fun toys; they are vehicles to practice growth.

Here's why: practices that stay the same in the way they look and function lose their edge. They become dull and boring. The doctor and staff feel that the practice is not really special and they unwittingly project that to patients. Investment in any of the following projects brings a spark of pride to the practice that does wonders for growth.

You may decide to acquire one of the items listed or you may have something else in mind. The right choice is whatever you believe will be the best for your practice; it is the item you have a passion for. Your practice is a reflection of you.

Wish list ideas
Which one or two of the following items gets you excited?

Consider these and other major changes for your practice in 2013 and decide which ones fit best with your practice philosophy. Perform some projections and calculations to see if you can afford the cost on a monthly basis. There is no better investment than your practice.

Best wishes for continued success,

Neil B. Gailmard, OD, MBA, FAAO
Chief Optometric Editor, Optometric Management