Optometric Management Tip # 57   -   Wednesday, February 19, 2003
Could be busier? Host an Event.

The management tips of recent weeks have focused on how to keep your practice busy, which is an important theme in these times of a sluggish economy, worldwide uncertainty and winter weather. While word of mouth referrals is the best way to build patient volume over the long haul, what can you do to spark appointments and sales right now?

There are many ways to make something happen and generate excitement. It just takes the initiative to do it.

Consider the following ideas for events you could host in your practice, then run an ad in the local paper or send out invitations to your patient base to get the word out. Many events are newsworthy enough that you could write a press release and submit it to your local paper as a news item.

Hosting events like these are excellent forms of professional marketing. You and your staff can come up with many more ideas - but if you aren't busy enough, the important thing is to make something happen.

Best wishes for continued success,

Neil B. Gailmard, OD, MBA, FAAO
Chief Optometric Editor, Optometric Management