Optometric Management Tip # 71   -   Wednesday, May 28, 2003
Do your patients know about new developments in contact lenses?

I think many of us take the approach with contact lens patients that "if it ain't broke ... don't fix it". If our established contact lens patients return for their annual comprehensive eye exam with no complaints, we are likely to do the exam, make any minor adjustment in lens power that is indicated, and renew the contact lens Rx and supply the product. With the myriad of new contact lens products, I wonder why more optometrists don't bring up the options currently available?

First, let's review a few of the newest developments in contact lens products that patients might like to know about: What are some possible reasons for not being proactive? I know many successful optometrists (and consultants) who don't present options at all, but simply tell patients what is best for them and go with it until they hear an objection. I think that's great - if it fits your comfort level. I don't advise presenting a laundry list of options because it is too much for patients to digest. Try selecting one good option for any given patient (because sometimes several would work) and then explain the benefits of it. You can decide how aggressive to be with your approach - but we owe it to our patients to keep them informed.

P.S. If you aren't prescribing many of the new contact lens designs, speak to your sales rep and take some CE courses so you can begin!

Best wishes for continued success,

Neil B. Gailmard, OD, MBA, FAAO
Chief Optometric Editor, Optometric Management