Optometric Management Tip # 93   -   Wednesday, October 29, 2003
Generate interest in contact lenses with a patient seminar

How does the public define an expert on any subject? It's the person who presents a seminar. Hosting a patient seminar is an easy and inexpensive way to increase your contact lens practice. There are so many new developments in contact lenses, and there is a segment of the public that wants more information, so it's a natural topic for a seminar.

Before you reject the idea because you "don't do public speaking", let me show you how easy it is. Remember, it's just like talking to a patient, and you do that every day. And the only people who attend a seminar are those who are interested in the topic - so the group will be receptive.

Here are the step-by-step ways to go about it. Tips for the lecture
Best wishes for continued success,

Neil B. Gailmard, OD, MBA, FAAO
Chief Optometric Editor, Optometric Management