If you are having trouble viewing this email, please use the address below:
 By Neil B. Gailmard, OD, MBA, FAAO, Editor August 21, 2002 - Tip #31 
 Contact Dr. Gailmard | Subscribe | Archives | Print this issue Visit: optometricmanagement.com 
Ophthalmic Instruments as an Investment

  Sponsor: Pearle Vision
Go on your own without going alone.
You've dreamed of operating your own retail vision care center-but where do you begin? With 97% brand awareness, Pearle Vision is uniquely positioned to help you design, build and grow your business.

      - Market analysis and site slection
      - Design and construction services
      - Merchandise planning and maintenance
      - Ongoing operational and marketing support.

Franchise locations are available throughout the United States. Call us today at 800.PEARLE.1 or email us at opportunities@pearlevision.com to receive a free franchise information kit.

You can also click on the button below to fill out an online form and we will mail you a franchise kit with all the details.
Additional Information

These are uncertain times for most financial investments, but optometrists who own practices have one investment opportunity that I found produces returns far better than stocks, bonds, or real estate. That is investing in one's practice with new equipment.

During the early developing years of my practice, I made it a point to make one large purchase per year - and in many years I acquired several new items. Even if I had to borrow money from a bank, or lease the equipment, I still made some investment. I had a priority list, or a wish list, and it was always changing, but the point is, my practice was progressing. I'm still following this strategy today. Where would these items fall on your wish list?

  • An extra exam lane
  • A finishing lab
  • A scanning retinal laser
  • A new office computer system
  • An autorefractor
  • A corneal topographer
  • A low vision diagnostic set
  • The return on investment was always there with every addition to my practice - but you have to know where to look for it. It manifests in numerous ways.
  • The new item may generate higher fees or new fees, resulting in more profit.
  • Expense savings may be realized, by doing something yourself, or doing it more efficiently.
  • Time savings may be realized, through delegation to a technician, allowing you to see more patients per day.
  • New access to patient records may enable you to improve your marketing.
  • The new equipment gives you new reasons to market and promote the practice, which results in increased volume. Advanced services are a competitive advantage.
  • A renewed perception by each patient you examine that your practice is cutting edge. There is always something new to talk about. This causes an invisible return on your investment, but it is quite real. The value in this is in increased referrals and patient retention.
  • Renewed excitement on the part of your staff. This is reflected in attitude and pride of working in a practice that is progressive. This excitement is projected to patients in every contact.
  • Specialty instruments could result in new referrals from other doctors or professionals.
  • Remember, buying equipment is not like a consumer purchase, even though you may enjoy having it. It is a capital investment in your business.

    Best wishes for continued success,

    Read Past Tips Neil B. Gailmard, OD, MBA, FAAO
    Editor, Optometric Management Tip of the Week

    A Proud Supporter of

    Send questions and comments to neil@gailmard.com.

    Dr. Gailmard offers consulting services to eye care professionals through Prima Eye Group; information is available at www.primaeyegroup.com.

    Please Note: The views expressed in Management Tip of the Week do not necessarily reflect those of the sponsor.

    Click to open a printer-friendly version of this tip.
    Published by PentaVision LLC Copyright © 2002 - 2016 PentaVision LLC. All Rights Reserved.

    If you prefer not to receive e-mail, please use the following link to remove your e-mail address from this list: Unsubscribe
    This message was transmitted by PentaVision LLC, 321 Norristown Road, Suite 150, Ambler, PA 19002 | 215-628-6550
    View the PentaVision LLC Privacy Policy | Contact Us
    Please make sure our e-mail messages don't get marked as spam by adding visioncareprofessionalemail.com to your "approved senders" list. Please do not reply to this e-mail message.