If you are having trouble viewing this email, please use the address below:
http://www.optometricmanagement.com/mtotw/tip_new.asp?tip=77
 
 
 By Neil B. Gailmard, OD, MBA, FAAO, Editor July 9, 2003 - Tip #77 
 Contact Dr. Gailmard | Subscribe | Archives | Print this issue Visit: optometricmanagement.com 
 
A Zero-tolerance Policy on Loose Lenses


  Sponsor: VISTAKON®
Fun and Functionality
The fast-growing teen population offers Eye Care Professionals (ECPs) one of their biggest growth potentials -- and challenges. VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., recognizes how important teens are to a growing practice and offers contact lenses that give these patients what they demand -- comfort, convenience and fun. The ease of ACUVUE® 2 Brand Contact Lenses and ACUVUE® 2 COLOURS ™ Brand Contact Lenses show parents that teens can handle the responsibility of contact lenses, while teens enjoy the opportunity to explore new looks.
Additional Information

About a year after I opened my practice, I remember attending a wedding reception. I was standing among a group of friends and family members, making conversation. My father was quite proud that his son had become a doctor and had a practice in the community, and he was saying what great work I did. As if to prove his point, he pulled his new eyeglasses from his jacket pocket - only to have one of the lenses fly out of the frame and clatter to the floor. Embarrassed, I bent down and picked it up and tried to make some humorous remark - but there was really no way to recover.

I'll bet a story like this story has happened to every optometrist. You may not be present when it happens - but the effect is the same. The owner of the glasses, and the people around him at the time, assume the glasses were not well made.

As advanced as we have become in the technology of vision correction, we still have the problem of spectacle lenses coming loose. Sure, the patient may be responsible sometimes, by mishandling the frame, but that really doesn't matter when he goes to use the glasses and the lens falls out. Your reputation suffers. And, really, many times it is not the patient's fault, but rather an eyewire screw that does not hold tight, or a lens that was edged too small in the first place.

This seemingly minor inconvenience has a big effect on the practice image, which is why I declared a zero-tolerance policy on loose lenses in my practice. Our staff have been trained and re-trained on this topic. If a patient walks in and says a lens is loose or has fallen out, we must completely solve the problem. If the patient says this has happened twice - that should raise a red flag! We are probably going to re-cut the lenses or order a new frame. The expense does not matter.

Here are some important staff training points:
  • Opticians should never simply tighten the existing eyewire screw with a screwdriver and assume the problem will be solved. This is the easiest way to get the patient out the door, but if it loosened once, it will loosen again!
  • We try to prevent the problem in the first place by using special locking screws with a polymer coating, which bite into the threads of the barrels. It costs more, but some manufacturers screws are not high enough quality.
  • We also use lock-tight cement when assembling the screws.
  • We perform a quality control check on every pair of glasses to see if lenses are snug and cut large enough.
  • Still, some lenses get loose, so be ready to trouble shoot and solve the problem. We may never eliminate all loose lenses, but we can reduce them greatly.

Best wishes for continued success,

Read Past Tips Neil B. Gailmard, OD, MBA, FAAO
Editor, Optometric Management Tip of the Week


A Proud Supporter of

Send questions and comments to neil@gailmard.com.

Dr. Gailmard offers consulting services to eye care professionals through Prima Eye Group; information is available at www.primaeyegroup.com.
Advertiser Disclaimer: ACUVUE®, ACUVUE® 2 COLOURS ™ and VISTAKON® are registered trademarks of Johnson & Johnson Vision Care, Inc. © JJVCI 2003. All Rights Reserved

Please Note: The views expressed in Management Tip of the Week do not necessarily reflect those of the sponsor.

Click to open a printer-friendly version of this tip.
Published by PentaVision LLC Copyright © 2002 - 2014 PentaVision LLC. All Rights Reserved.


If you prefer not to receive e-mail, please use the following link to remove your e-mail address from this list: Unsubscribe
This message was transmitted by PentaVision LLC, 321 Norristown Road, Suite 150, Ambler, PA 19002 | 215-646-8700
View the PentaVision LLC Privacy Policy | Contact Us
Please make sure our e-mail messages don't get marked as spam by adding visioncareprofessionalemail.com to your "approved senders" list. Please do not reply to this e-mail message.