Article Date: 3/1/2013

Dispensing AR Coating
“GOOD SCRIPTS ARE HARD TO FIND” — DANIEL CRAIG

Dispensing AR Coating

A patient script for you on how to furnish AR coating.

Welcome to the encyclopedia of patient scripts, or “Scriptopedia,” where you, our readers, submit specific scripts that you or your staff have used with great success in your practice.

Each script is presented with the goal of either increasing patient education or the dispensing of a product or service.

We understand that what you are doing may be working really well in your practice, but maybe you’d like to try these scripts to see whether they can make you even more successful. (Couldn’t hurt, right?)

This month’s topic: Dispensing AR Coating.

“I recommend anti-reflective lenses to help reduce glare in two different conditions: It reduces glare and improves the quality of your vision when driving at night or in poor conditions by preventing light from the sides reflecting on the surface of your lens. It also decreases eyestrain when working at your computer because it reduces all the light reflecting off the computer screen.”


Why it Works:
Patients are receptive to products that meet their needs. By discussing the specific benefits of AR-coated lenses and how, specifically, they work to provide these benefits, patients who have problems with glare and computer-induced eyestrain are more likely to purchase this ophthalmic lens add-on.


Upcoming Topics:

APRIL: Successful Patient Scripts for Staff

MAY: Topography and Contact Lens Fitting

JUNE: Talking Refraction Vs. Prescription

DO YOU HAVE A SCRIPT, IDEA OR COMMENT? PLEASE SUBMIT TO JENNIFER KIRBY, SENIOR EDITOR OF OPTOMETRIC MANAGEMENT, AT JENNIFER.KIRBY@SPRINGER.COM FOR POSSIBLE PUBLICATION. OM OFFERS AN HONORARIUM FOR PUBLISHED SUBMISSIONS.



Optometric Management, Volume: 48 , Issue: March 2013, page(s): 74