Article Date: 5/1/2013

Topography

Topography

A script on the benefit of this technology.

“GOOD SCRIPTS ARE HARD TO FIND” — DANIEL CRAIG

Welcome to the encyclopedia of patient scripts, or “Scriptopedia,” where you, our readers, submit specific scripts you or your staff have used with great success in your practice.

Each script is presented with the goal of either increasing patient education or the dispensing of a product or service.

We understand that what you’re doing may be working really well in your practice, but maybe you’d like to try these scripts to see whether they can make you even more successful. (Couldn’t hurt, right?)

This month’s topic: how you or your staff can explain topography to patients.

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“This test is called topography. It maps the curvature of the front part of your eye, known as the cornea. We use topography to look for any irregularities in your cornea. As contact lenses fit over your cornea, this technology is helpful in the fitting of contact lenses as well as in the evaluation of how contact lenses are fitting on your eyes.”

Why it Works:

Many doctors don’t take the time to explain to patients the purpose of the devices they use on them. This can result in patient anxiety and/or the internal question: “Was that really necessary?” By providing a brief and easy-to-understand explanation of topography and its benefit to the patient, his/her anxiety is quelled and the aforementioned internal question is never asked. In addition, the explanation creates patient appreciation, as you’ve taken the time to educate him/her and shown you genuinely care about his/her ocular wellbeing by using such a device. This translates to patient loyalty.

DO YOU HAVE A SCRIPT, IDEA OR COMMENT? PLEASE SUBMIT TO JENNIFER KIRBY, SENIOR EDITOR OF OPTOMETRIC MANAGEMENT, AT JENNIFER.KIRBY@SPRINGER.COM FOR POSSIBLE PUBLICATION. OM OFFERS AN HONORARIUM FOR PUBLISHED SUBMISSIONS.

Upcoming Topics:

JUNE: High Definition Lenses

JULY: Talking Refraction vs. Prescription

AUGUST: Introducing Office Technology



Optometric Management, Volume: 48 , Issue: May 2013, page(s): 60