Article Date: 7/1/2001

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True Empowerment
When it works, it really works.
FROM THE EXECUTIVE EDITOR
LARISA HUBBS

Are you as tired of hearing the word "empowerment" as I am?" I admit that this bit of corporate jargon has been so overused it became cliché years ago.

But whether you want to call it empowering, using staff members to their fullest -- or even delegating, this tool is a necessity for any practice that needs more staffing help.

What's holding you back?

If you're like most doctors, your number-one frustration is staffing issues -- managing, training and hiring qualified staff. But rethinking your own staff members' unique qualities and reassigning duties or increasing staffers' responsibilities might just be the answer you hadn't considered.

I recently spoke with Nena Price, a practice management consultant who's worked in the optometric field for 13 years, to get her insights into making true empowerment work.

"I think empowerment is more difficult today because it's difficult enough to find good, qualified staff -- let alone find great people who will grow and shape the practice," she says.

But it can be done, and done well. Here, she gives some suggestions:

Picking the right personality

After you determine the types of tasks you want to delegate, carefully assess who on staff would handle the responsibility best.

Look for the following qualities:

Also, consider opting for a person who's worked successfully at the practice for at least 1 year. Just because you hit it right off the bat with a certain person's personality, doesn't mean that she'll work. Everyone needs time to prove themselves.

And remember, sometimes it pays to just take a chance on a person.


Optometric Management, Issue: July 2001