Article Date: 8/1/2001

Fix This Practice
Attracting More Private-Pay Patients
Marketing techniques that corporate optometry uses can help you, too.
By Richard Kattouf, O.D.

Q. In this era of managed care, many practices have 50% or more of fixed fee patients. Are there methods of getting more private pay-patients?

                                                                                                                                     - Dr. T. C. Lee, via e-mail

A. Dear Dr. Lee:

This is a common problem that my clients bring to my companies. Marketing research indicates that corporate optometry gets a majority of these non-insured patients. Let's analyze why.

Strategies for success

Attracting more private-pay patients requires persistence and some basic idea of where to start. Now that you've had a look at some of the areas that corporate optometry uses to its advantage, you can apply the strategies to your own practice, attract more patients and stand out from the crowd. 

DR. KATTOUF IS IN PRIVATE PRACTICE IN WARREN, OHIO, AND HE'S PRESIDENT AND FOUNDER OF TWO MANAGEMENT AND CONSULTING COMPANIES. FOR INFORMATION, CALL (800) 745-EYES OR E-MAIL HIM AT ADVANCEDEYECARE@HOTMAIL.COM. THE INFORMATION IN THIS COLUMN IS BASED ON ACTUAL CONSULTING CASE FILES.


Optometric Management, Issue: August 2001