Article Date: 12/1/2002

staffing solutions
Core Values

What principles guide your practice? Does your staff know them?
BY BOB LEVOY, O.D.

The focus of new employee training usually centers on the performance of day-to-day tasks. But what's also needed is an understanding of the core values of your practice.

Finding a raison d'etre

"Core values," say James C. Collins and Jerry I. Porras, authors of Built To Last: Successful Habits of Visionary Companies (Harper Business, 1997) are "an organization's essential and enduring tenets -- a small set of general guiding principles; not to be confused with specific operational practices; not to compromised for financial gain or short-term expediency."

"Core values" represent what's important in your practice. They establish the culture of your practice and shape its image.

If everyone in your practice is not abiding by the same core values, it ends mixed messages to patients. It results in a loss of cooperative energy in achieving the goals of the practice.

Action steps

Give some thought to the core values of your practice. Decide the principles by which people should govern themselves. To start, consider the following answers given by past workshop participants about their practices. Add some of your own. Then schedule a staff meeting to reach a consensus.

 

 

 

Optometric Management invites you to submit to us your list of core values. We will publish these lists in a future issue. OM will select two submitters who will each receive a copy of Bob Levoy's new book, "201 Secrets of a High Performance Optometric Practice." Please email your list to luther@boucher1.com

Get the word out

This list is by no means exhaustive. It's intended to help you think about what's important in your practice that you want employees to know. Much depends on your philosophy of practice, management style and professional goals. Include your own list in your office manual. Make sure the person in charge of training reviews it with each new employee.

BOB LEVOY'S NEWEST BOOK, "201 SECRETS OF A HIGH PERFORMANCE OPTOMETRIC PRACTICE" WAS PUBLISHED BY BUTTERWORTH-HEINEMANN. YOU CAN REACH HIM BY E-MAIL AT B.LEVOY@ATT.NET.

 


Optometric Management, Issue: December 2002