Article Date: 5/1/2003

Your Patients and Contact Lenses
Is there an easy way to determine what your patients know about contact lenses?

If you asked your patients how much they know about contact lenses, what kind of answers would you get? Would they know about:

Imagine that you could conduct a poll among all of your patients who answered these questions. It could identify the areas where patients require more education, and it could even suggest marketing strategies.

And the results are . . .

While this research might sound valuable, consider this: You may not need to conduct such a poll. Chances are, if you aren't educating your patients in all of the finer points of contact lenses, then they don't know.

From a patient's perspective, I can't overemphasize the value of information presented through a practice -- whether it comes from educational literature or videos, a staff member or the doctor.

I anticipated that my son might have difficulties with his contact lenses because his cleaning standards fall just shy of those in the "Animal House" fraternity. In four years, however, he has had no trouble.

When I complimented him on his care of the lenses, he told me that it was all due to the instructions provided by our optometrist. Those stuck with him. Now maybe a doctor could educate him on the value of cleaning his room.

Optometric Management, Issue: May 2003