Wise to the World
Keep Your Patients Coming Back
VISTAKON HAS LAUNCHED
a complimentary online service designed to facilitate appointment scheduling for
new contact lens patients. Consumers who respond to a free contact lens trial offer
at acuvue.com are provided with a list of doctors in their area. When they choose
the Click-to-be-Contacted icon, they en-ter their contact information, which is
sent to the doctor's office. The practice then gets in touch with the patient to
schedule an exam. Doctors who wish to participate in this program should visit ecp.acuvue.com.
This service is in response to research
conducted among consumers who visited the Web site. While the site provides a list
of Acuvue practices near consumers, nearly 64% interested in an eye exam did not
make an appointment originally, citing the inconvenience of scheduling a visit as
the main deterrent. With the Click-to-be-Contacted feature, Vistakon removes that
deterrent and offers consumers a quick, easy way to schedule an appointment.
Claim Your NPI Number Now
IF YOU ARE A NEW OPTOMETRIST,
you need to apply for your National Provider Identifier (NPI) number now, according
to the American Optometric Association Advocacy Group. The new standardized identification
numbers are a key part of the plan by the Centers for Medicare and Medicaid Services
to encourage greater administrative efficiency in the nation's healthcare system
for healthcare providers who conduct electronic transactions.
Starting May 23, 2007, the NPI
will replace all of the provider numbers you currently use to bill Medicare, Medicaid,
third-party plans and other healthcare payers. You can apply online for your NPI
number at https://nppes.cms.hhs.gov/NPPES.
Patient Service Tips Off the Farm?
dairy farming have in common with patient services in an optometry practice? You'd
In a new book called, "Got Service?
Everything I Learned About Patient Service, I Learned From Dairy Farming," author
Lynn Schmidt (a.k.a. eyecare educator Sue Connelly, fellow of the Contact Lens Society
of America), offers optometrists and their staff a fun, easy read about various
patient-service issues and ideas on how to solve them.
Each of the 12 chapters ends with a
short, thought-provoking exercise you can read on your own and share with employees
to spark ideas for improving patient care.
The 56-page book also offers 12 unique
messages to create the basis for a year's worth of staff training.
To view a sample of the book, receive
pricing information or place an order visit
winkproductions.com, or call (574)
for Refitting Toric Lenses
Manufacturing tolerances of soft toric
contact lenses are not the same as spectacle lenses. Therefore, I advise over-refracting
for the resultant cylinder axis as well as the sphere and cylinder powers.
Be careful when refitting a patient
wearing hydrogel toric lenses into a new material, such as a silicone hydrogel.
The over-refraction may change after the initial refit due to the increased oxygen
transmissibility and modulus and the manufacturing tolerances.
Bruce Hankin, O.D., F.A.A.O., Penfield,
For more great fitting tips, visit
Optometric Management, Issue: September 2006