1 CONTACT LENS
ULTRA for Astigmatism, from Bausch + Lomb, is a monthly silicone hydrogel lens with MoistureSeal technology and an Optic-Align design. The lens is available in spherical powers plano to -6.00D, in 0.25 steps, cyl -0.75, -1.25, -1.75, -2.25, axes 10° to 180°, in 10° steps. ■
Bausch + Lomb
2 OPHTHALMIC LENS
ZEISS EnergizeMe is an ophthalmic lens designed for vision needs of contact lens wearers. The lens features Digital Inside Technology and DuraVision BlueProtect coating. The lens is available in single vision, digital and progressive. ■
3 READING GLASSES
Polinelli premium reading glasses with BluePro Technology, from Eschenbach Optik of America, include a lens coating to protect from blue light and reduce symptoms of digital eye strain; they also block UVA/UVB rays. Each reader is available in a range of powers, from +1.00D to +2.50D, in 0.50D increments in all styles. ■
Eschenbach Optik of America Inc.
4 MARKETING TOOL
ActiveLink Optical is a marketing tool of independent eye care professionals that uses email marketing and facial recognition software to engage patients in virtual trials of frames. A trial group saw a 9.6% increase in eyewear sales while using the program. ■
PogoLoop, from PogoTec, is a frame-compatibility adapter for the company’s wearable camera, PogoCam. The adapter supports a magnetic attachment to which the camera is then placed. The company also released the camera’s Smart Case, which recharges and backs up images and video by connecting via Bluetooth to the consumer’s smartphone. ■
- New glare recovery and existing tests under glare conditions caused by cataracts or corneal scar have been added to software for OPTEC PLUS, from Stereo Optical, a division of Essilor Instruments. Essilorinstrumentsusa.com . OM
All information provided courtesy of the respective company.