O.D. Notebook: SynergEyes and Brien Holden Vision Institute Announce Partnership

  • Healthy Eyes Advantage (HEA), an independent practitioner solutions group, named Jim McGreen to executive chairman, Lorie Lippiatt, O.D., to senior vice president of professional strategies, Stephanie Lucas to senior vice president of sales and marketing, and Shani Lenard, vice president of HEA services. These individuals join a leadership team that includes: Andrew Alcorn, executive vice president, Diane John, vice president of marketing, Shirleen Prescott, vice president of operations, and Josh Mesirow, vice president of vendor relations. 
  • The American Academy of Optometry Foundation announced the 2018 Johnson & Johnson Vision Award of Excellence in Contact Lens Patient Care. The fourth-year students include: Kellie Abe,Ayah Ahamed,Pei Chi Chain,Jonathan Chen, Judson Chevalier,Vivian Chung, Camille Fodi, Madeleine Hacker,Jordan Keeney,Lavang Lee, Kristi Lew,Karlee Muller,Samantha Myers,Ramya Natarajan,Brij Patel,Nguyet-Nhi Phan,Sara Seibert, Brittany Strebig, Jordyn Stevens, Victoria Stewart, Molly Tipton, Kimberly Weisenbergerand Melissa Zaleski.
  • Think About Your Eyes is partnering with professional athlete and lifestyle expert Laila Ali to promote the national public awareness campaign about the importance of scheduling an annual eye exam with an optometrist. 
  • The Vision Council has named David Pierson as staff liaison to the recently created Optical Retail Division.   
  • ABB Optical Group has agreed to acquire Glimpse Live, a data and analytics provider for eye care professionals and other healthcare practitioners. Additionally, the company is offering a workshop in scleral lenses, presented by Mile Brujic, O.D., on Aug. 11, at the Concord Hilton in California. In other news, the company hosted its national sales meeting in Orlando, focusing on the growth of the eye care industry. More than 150 sales professionals were in attendance. In other news, Primary Eyecare Network, a division of ABB Optical Group, presents its Eyes of America Summer Seminar on Sunday, Aug. 19 from 8 a.m. to 5 p.m. in Mason, Ohio. To register, visit, or call (800) 444-9230. The company also was honored by The South Florida Chapter of the Association for Corporate Growth for the company’s continued outstanding revenue growth as a large company
  • has unveiled a library of more than 100 patient education articles for Spanish-speaking visitors. The translated articles on eye health and vision correction can be found at and have generated more than 2.6 million page views in 2018.   
  • Alcon has launched the digital campaign, “See What You’re Missing,” to spread education about cataract. The campaign is meant to spur people to action using FOMO (fear of missing out) that can be associated with cataracts. These efforts are added to the company’s multi-year MyCataracts educational initiative, found at My Cataracts by Alcon on Facebook. In addition, the company has launched its “See Near and Far” campaign. The direct-to-consumer initiative increases consumer awareness of multifocal contact lens options and encourages consumers to visit an eye care professional. The campaign will include television spots on major networks, national print and digital media. 
  • AllAboutVision.comhas unveiled a library of more than 100 patient education articles for Spanish-speaking visitors. The translated articles on eye health and vision correction can be found at and have generated more than 2.6 million page views in 2018.  
  • Bausch + Lomb has enrolled the first patient in a clinical trial studying the efficacy and safety of an investigational trifocal IOL, enVisita MX60EF. The study is to support the company’s Premarket Approval application with the FDA. 
  • CooperVision Inc unveiled the Best Practices Eyedea Lab, a think tank event that that will take place 3 p.m. to 7 p.m. on June 21 at the exhibit hall (booth 316) at Optometry’s Meeting in Denver. All attendees are invited to stop by. 
  • Nicox has partnered with Ironwood Pharmaceuticals Inc. to combine Ironwood’s expertise in soluble guanylate cyclase and Nicox’s proprietary nitric oxide-donating research platform to generate novel compounds to identify potential new therapies for the treatment of certain ophthalmic conditions.
  • Opternative has partnered with LD Vision Group to provide access to online prescription renewal technology on the company’s websites and 
  • The CLX System, a contact lens management and marketing solution, has released a customizable contact lens subscription service. It is available to the system’s premium users and allows O.D.s to offer an automatic replenishment to patients. Visit 
  • Kala Pharmaceuticals, in preparation for its launch of Inveltys, a twice daily steroid drop in development for the treatment of inflammation and pain following ocular surgery, announced the following hires: Kathleen McCann Kline, vice president of marketing; James Patnoe, vice president of commercial operations and pricing; Carl Rennie, executive director of account management; Patrick Bedell, executive director of trade and alternate channels; and Lynette Zickl, director of commercial analytics and forecasting.
  • SynergEyesand Brien Holden Vision Institute have announced a partnership in the exclusive worldwide manufacturing of design technologies from the institute and bolstering the company’s hybrid contact lens platform. In related news, the company is hosting a webinar series on specialty contact lenses, featuring Louise Sclafani, O.D., F.A.A.O., Melissa Barnett, O.D., F.A.A.O., F.S.L.S., Christine Sindt, O.D., F.A.A.O., F.S.L.S., and Jeffrey Sonsino, O.D., F.A.A.O. Registration information can be found at
  • Topcon Medical Systems has welcomed Brett Julian to its sales team as national sales manager.
  • Transitions Optical has announced dates for its Transitions Academy 2019, to take place Feb. 3 to Feb. 6 at JW Marriott Grande Lakes in Orlando, Fla. To earn an invitation to the event: become a finalist for the company‘s Innovation Award (accepting nominations at in October); attend as a guest of your lens supplier; become a Transitions Change Agent (more information at; request a spot and/or nominate someone to attend at; and, join the speaker’s bureau (interested persons can email 
  • Witchita Optometry has purchased two additional optometry practices, Mulvane Vision Care and Wichita Vision Care, also in Kansas. 
New products and services
  • Bausch + Lomb now offers Ocuvite Blue Light eye vitamins, a nutritional supplement that includes lutein and zeaxanthin. The formula is intended to help protect eyes from the blue light that reaches the macula. 
  • Novartis has launched FocalView, an ophthalmic research platform. The app is created with ResearchKit and aids researchers in collecting data from patients. It is available for download in Apple’s App Store. 
  • Optovue has received FDA 510(k) clearance of AngioAnalytics, a measurement technology for OCTA, and its 3D projection artifact removal software, 3D PAR. Both are commercially available. 
  • Transitions Optical now provides its Transitions Signature lenses in four new style colors — sapphire, amethyst, amber and emerald — and Transitions XTRActive style mirrors in seven colors — gold, silver shadow, red, pink, blue and green. The offerings will be available July 16. 
  • Weave, a communications tool for optometry and other medical professions, has released a Team Chat. The feature launches on desktop and mobile platforms and allows for secure communication among team members. It’s capable of holding both individual and group conversations. 
  • Centre for Ocular Research & Education(CORE) and McDougall Communications received the 2018 Silver Anvil, an award bestowed by the Public Relations Society of America in recognition of outstanding achievement by industry leaders, agencies, small business, non-profits and major government agencies.  
  • Envision held a ribbon cutting ceremony to unveil the William L. Hudson BVI Workforce Innovation Center, a partnership between it and LCI, a company whose mission is to provide meaningful employment for people who are blind. 
  • Foundation Fighting Blindness, along with CheckedUp, a specialty point of care company, announced an initiative to deliver actionable educational information regarding blinding retinal disease across CheckedUp’s nationwide eye care network. CheckedUp’s platform includes technologies, such as Explorer Waiting Room TV, which builds awareness and provides education to patients as they wait for their appointments. 
  • Dawn Rigney has been named vice president of institutional advancement at the State University of New YorkCollege of Optometry and executive director of the Optometric Center of New York, the college’s affiliated foundation, effective May 17.