March 2018

March 2018 View Digital Edition

March 2018 Issue

Web Exclusives

Features

  • OPTICAL SPACE OF THE FUTURE

    By Dave Ziegler, O.D., Milwaukee, Wisc.

    REIMAGINE AND REDEFINE YOUR RETAIL SPACE BY FOCUSING ON THE PATIENT EXPERIENCE

  • PRESENT PREMIUM LENS TECHNOLOGY

    By Pete Hanlin, A.B.O.M., Dallas

    ADVISE YOUR PATIENTS ON THE BENEFITS OF PRODUCT FEATURES THAT CAN IMPROVE THEIR VISION

  • MANAGE YOUR FRAME BOARDS

    By Jay Binkowitz and Yvonne Pelkey

    ACHIEVE SUCCESS IN YOUR OPTICAL THROUGH ONGOING PLANNING AND INVESTMENT

  • GET BEYOND FUNCTION

    By Wendy Buchanan, Mississauga, Ontario

    THREE WAYS TO FOCUS ON FASHION MAKEOVERS TO ENHANCE YOUR PATIENTS’ TOTAL IMAGE AND YOUR BOTTOM LINE

Departments