LEADING OFF: Coalition Hires Agency to Raise Awareness of Myopia

The Global Myopia Awareness Coalition (GMAC) has enlisted Golin, a public relations agency, to establish GMAC’s communications strategy for raising awareness of myopia.

Engaging with Golin shows GMAC’s “commitment to educate the public about pediatric myopia,” says Matt Oerding, chairman of GMAC and co-founder of Treehouse Eyes.

“Golin’s proven experience in implementing cause-related campaigns will accelerate our efforts to have parents bring their children to the eye doctor for a comprehensive eye exam and be more receptive to considering myopia treatment,” Mr. Oerding says.

Through research, education and promotion, Golin and GMAC will share information through various consumer, government, non-governmental organizations and healthcare professional channels.

Formed in early 2019 through a collaboration among ophthalmic industry leaders and the World Council of Optometry, GMAC now has 12 companies who have pledged to provide financial contributions to its development. OM