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BUSINESS: Social Media

Social Media Toolkit

These resources can help boost your online presence

Office celebrations

SOCIAL MEDIA IS, above all else, social! So, during the holiday months, embrace those office celebrations — the pot lucks, cookie bake-offs, holiday parties and decorations — by posting them on your Facebook, Twitter and Instagram channels. These images showcase your office in a festive light and encourage engagement, which will increase visibility for posts that encourage patients to schedule their annual exam.

Observances

SAFE TOYS MONTH

Share this graphic on your social media a few times in December with a call to action:

Check it before you buy it! Safety tips for children’s toys include avoid those with sharp, protruding or projectile parts, ensure laser product labels have a statement that the device complies with 21 Code of Federal Regulations Subchapter J and when giving sports equipment include appropriate protective eyewear with polycarbonate lenses, according to the American Academy of Ophthalmology.

Children’s eye injuries that result in an ER visit are caused by toys, according to American Academy of Ophthalmology.

Bonus opportunity: Mix up the visual element of this post by grabbing a .gif from sources, such as giphy.com , of the famous holiday film “A Christmas Story,” where Ralphie’s mom consistently refuses him the present of his dreams because “you’ll shoot your eye out.”

PREVENT BLINDNESS also has multiple graphics available for download on its website, including this one, which provides seasons greetings while also reminding patients of the need to care for their eyes. OM

IMAGE DOWNLOAD LINK
bit.ly/OMtoolkit
All corresponding images are available to download and use for free.

Are you doing social media well? Have a post that went above and beyond your expectations? Want to highlight your social media manager’s awesome work?

WE WANT TO HEAR FROM YOU!

Email Senior Editor Shannon Simcox (Shannon.simcox@pentavisionmedia.com).
Or, reach out on Twitter and Facebook!