BUSINESS: Social Media

Social Media Toolkit

These resources can help boost your online presence

Instagram Corner


No matter where you are in the U.S. in August, the sun plays a prominent roll. Chances are good that the average consumer has lost the pair of sunglasses she purchased at the beginning of the summer (or even multiple pairs of sunglasses). Take a few moments to remind consumers why sunwear is important to their eye health and your offerings! In the age of COVID-19, it’s a good idea to also include information about e-commerce, convenience or social distancing measures that you have in place to help them make this purchase safely!

You might even consider a small sale to move your inventory!

Unique hashtags to use:

Awareness Month

THE COLLEGE OF OPTOMETRISTS IN VISION DEVELOPMENT AND AMERICAN OPTOMETRIC ASSOCIATION recognize August as National Children’s Vision and Learning Month. This is an opportunity to raise awareness about pediatric vision exams and their importance. As optometrists, you know that vision problems can cause issues in the classroom and resulting behavioral issues may even be misdiagnosed by other professionals. Take a moment to hop on to Facebook Live and discuss the statistics:

According to the AOA’s 2017 Guideline Brief “Evidence-based clinical practice guideline: Comprehensive Pediatric Eye and Vision Examination” found at :

  • School screenings, of which students may not receive due to COVID-19 challenges this year, provide less than 4% of eye tests needed to help children see
  • They also miss up to 75% of children who have vision problems
  • Of children found to have eye problems through screening, 61% never visit the doctor to get help

Choose the information you believe will resonate in preparing your brief script. Make sure to include a call to action to “schedule a comprehensive vision exam for your child today” with your contact information in the video’s description box.

Bonus: head over to to download the AOA-provided graphic on back-to-school. 


The CDC is set to provide downloadable graphics as it hosts Contact Lens Health Week, Aug. 17 to 21. Check back to for details on a possible 2020 campaign.

Use Twitter Hashtags to Connect with Patients 0nline

Aug. 13 #LefthandersDay

→ Shout out your staff members and/or patients who are lefties.

Aug. 19 #NationalPhotoDay

→ You take a number of photos in your office. Take the opportunity to highlight a clinical image within your office and educate your patients on what you see in it for this day. Perhaps even post multiple times throughout the day with different images and education.

Aug. 26 #NationalDogDay

→ Take the opportunity to up your engagement and ask for photos of your patients' pups in celebration of the day.

All corresponding images are available to download and use for free.