O.D. Notebook: Break goals down into 12 weeks at a time

Practice Tip: If the results of your annual goals fall short of your expectations, it may be time to consider a 12-week goal instead. Dr. Steve Vargo provides the action steps for this approach in Optometric Management’s July “CEO Challenge,” which can be found here.


  • Optometrists have until July 31 to submit entries for the AAO Comprehensive Eye Care Section’s 2020 Ocular Photography Contest. Entries are accepted, through 11:45 p.m. CST on that day, in both the anterior segment and posterior segment categories. Winners will be notified by Aug. 25. Submit your entry at
  • The AOA held a virtual election for its officers and trustees for the 2020-2021 year. They include: president, William T. Reynolds, O.D., of Kentucky; president-elect, Robert C. Layman, O.D., of Ohio; vice president, James P. DeVleming, O.D., of Washington; and secretary-treasurer, Ronald L. Benner, O.D., of Montana. Elected trustees include Terri A. Gossard, O.D., of Ohio, and Curtis A. Ono, O.D., of Washington.

Company news

  • CooperVision’s contact lens manufacturing facility in Juana Diaz, Puerto Rico, has received LEED Silver certification for its environmentally conscious design and operation.
  • In other news, the company has extended the deadline for its essential hospital workers program, whereby front-line workers can be offered complimentary lenses by their eye care providers. The new deadline is Aug. 31.
  • Leo Lens Pharma has announced that its LL-BMT1, a therapeutic contact lens that delivers preservative-free bimatroprost to the eye to treat glaucoma for one week, for IND submission and human clinical evaluation. The company plans to submit in coming months and proceed to Phase 2a clinical evaluation in 2020.
  • National Vision Holdings has awarded $7,000 in grants to National Optometric Student Association members. Winners were selected based on responses to an essay prompt with a 500-word response or short video. Winners include Kierra Washington, Salus University; Pratima Gautum, New England College of Optometry; and Curtis Burnley, Southern College of Optometry.
  • Santen Pharmaceutical Co. has submitted PMA to the FDA for DE-128 (MicroShunt) for review. The investigational surgical glaucoma implant is designed to reduce IOP in patients with primary open-angle glaucoma whose IP is not controlled when using maximum tolerated glaucoma medications. 
  • In other news, Santen and Plano Pte Ltd have partnered to tackle the global burden of myopia. Under the alliance, Santen has invested in Plano to tackle myopia using both a holistic approach and innovative technology solutions.
  • SwissLens is set to take over the Lunelle product portfolio from CooperVision as of Nov. 1. The agreement transfers all trademark rights to SwissLens. The company has been producing Lunelle Toric RXi contact lenses for 20 years. Under this agreement, it will also manufacture and distribute, internationally, Lunelle Spheric (ES 70 UV), Lunelle Toric, Lunelle Toric RXi, Lunelle multifocal (Variations 70+ UV), Lunelle Colors and Lunelle Sun.
  • VSP Vision Care and Regeneron have partnered with the American Diabetes Association to host and celebration Healthy Vision Month. The event include panel conversations with leading experts on Friday, July 31, from 2 to 3:30 p.m. Find out more about Focus on Diabetes at

New products

  • Essilor has launched Anti-Fog Solutions to aid optometrists in answering the needs of consumers, specifically, fogging on eyewear when one is wearing a mask. The product line consists of two solutions: Anti-Fog AR and Optifog. Optometrists may reach out to their Essilor account executives for more information.


  • Optometry Giving Sight will make COVID-19 relief funds, $50,000, available to fellow eye care nonprofits/charities that are providing services within the U.S. and Canada. The organization will do so in the form of small grant support, max of $5,000 per grant, to applying organizations that provide eye exams and low or no-cost glasses to individuals in underserved communities, help build sustainable vision care efforts and provide diversity and inclusion training to staff, volunteers and board members. Interested nonprofits can submit an application at by July 31.
  • Registration is open for 2020 Prevent Blindness Focus on Eye Health National Summit as a virtual event on July 15 from noon to 3 p.m. ET. The event is free and has a theme of An Eye to the Future. Visit for more information.
  • Additionally, Prevent Blindness has teamed up with Horizon Therapeutics to educate the public on Graves’ Disease and Thyroid Eye Disease. Through July 31, Horizon will donate $1, up to $25,000, to Prevent Blindness
  • The Vision Council’s Open Your Eyes Frame Vendue has raised $38,100 for the Equal Justice Initiative and My Brother’s Keeper Alliance. The week-long virtual auction featured frames with special significations from June 19 to June 26.
O.D. Notebook is published weekly on Wednesdays. Unless otherwise noted, the information presented is based on press releases. Find earlier editions here. To submit a press release to be considered for publication, click here. Additionally, find frequently updated COVID-19 coverage here