O.D. Notebook: Educate Wet AMD Patients on What to Expect When Seeing the Retinal Specialist

Practice Tip: Should AMD patients convert to the wet form, educate them on what they can expect when seeing the retinal specialist by “explaining possible treatments these patients may undergo while in the care of the retinal specialist,” writes Rob Pate in “AMD: Prepare Patients for the Referral,” in the May issue. For additional action steps contained in this article, visit
Association News
  • The Tear Film & Ocular Surface Society (TFOS) will hold its 9th International TFOS Conference on “The Tear Film & Ocular Surface: Basic Science and Clinical Relevance,” from September 9 to September 12 in Italy. Additionally, TFOS is planning to have a virtual platform available. TFOS will announce details soon. Updates will be posted at
  • Think About Your Eyes, a national public awareness campaign presented by The Vision Council and the American Optometric Associationthat aims to promote the importance of getting an annual comprehensive eye exam with an optometrist, announced Shopko Optical as the latest industry partner to lend its support to the national campaign. For more information on the campaign, visit
  • The Vision Council has launched, a new digital platform designed to help eye care providers navigate the implications of the COVID-19 pandemic on their businesses. The site’s content is specially curated by a taskforce of vision community leaders and is intended to serve as a comprehensive resource to help eyecare providers navigate the complex journey from shutdown back to “new normal” business conditions, The Vision Council says. The site is divided into seven sections, including “Roadmap to Reopening.”  
Company News
  • ABB Optical Group has announced the ABB Revitalize Eye Care Recovery Initiative, comprised of services, special offers and other resources to help support ECPs nationwide, as they recover lost business, due to the COVID-19 pandemic. For example, customers can sign up for ABB Analyze, a practice performance dashboard software; ABB Verify, a managed care and benefits patient outreach tool; and the EyecareLive telemedicine business solution, all at no cost for 60 days. For more information and to sign up for special offers, visit, reach out to your account manager or call (800) 852-8089.
  • CooperVision will host a free webinar series (six) featuring its Best Practices program honorees, Best Practices to Get You Back to Practice. The series kicks off on Thursday, May 28 (tomorrow), and will cover various topics relevant to practice management and patient care during the COVID-19 pandemic. The full schedule: May 28 at 8:00 p.m. ET, “Making Schedule Changes an Integral Part of Reopening;” June 1 at 8:00 p.m. ET, “Utilizing Technology to Bring Patients Back to Your Office;” June 4 at 8:00 p.m. ET, “Using Contact Lenses to Drive Revenue and Patient Retention;” June 8 at 8:00 p.m. ET, “Start Maximizing Revenue with Each Patient;” June 11 at 8:00 p.m. ET, “Embrace and Thrive with Telemedicine;” and June 15 at 8:00 p.m. ET, “Help Your Patients Adapt to Increased Screen Time.” For more information or to register for the webinars, visit
  • Eye Designs, LLC, has reached an agreement to acquire Fashion Optical Displays. For more about Eye Designs, visit, call (800) 346-8890, or email
  • Kala Pharmaceuticals, Inc. has announced that the FDA has accepted for review the company’s New Drug Application (NDA) resubmission for EYSUVIS (loteprednol etabonate ophthalmic suspension) 0.25%, its product candidate for the short-term treatment of dry eye disease signs and symptoms. The FDA has set a Prescription Drug User Fee Act (PDUFA) goal date of October 30, 2020 for the completion of its review of the NDA.
  • Versant Health announced the formation of the inaugural Versant Health Optometric Advisory Council to inform, assess and provide feedback on the Versant Health programs, policies and procedures that impact the optometric community. Chaired by Bryan M. Rogoff, O.D., of EyeExec Consulting, LLC, the Council is comprised of 14 members from industry, academia and private practice. 
  •  Visioneering Technologies, Inc. recently shared its MyChild & Myopia education materials with its practitioners to help facilitate the conversation on risks of childhood myopia with parents. Specifically, the materials help parents to better understand myopia, its causes and ways their practitioner may be able to help slow or manage their child’s myopia.
Non-Profit News
  • Lighthouse Guild is offering six tips regarding social distancing during the COVID-19 pandemic for people who are blind or have vision loss. One tip: If you think someone may be coming near you, speak up! The other person may not be mindful that you are approaching. When in public spaces, announce your presence. Use verbal cues, such as: “Please let me know when I can move up in the line;” “my dog is not trained for social distancing, so please direct me, and I’ll direct him;” or “my apologies for coming so close, it’s very difficult to tell how far apart to be, so if you can move farther away, that would be great.” For more tips, visit
  •  Prevent Blindness has announced the recipient of the “2020 Jenny Pomeroy Award for Excellence in Vision and Public Health,” as the Children’s Vision Rehabilitation Program at West Virginia University. The recipient of the inaugural “Rising Visionary Award” is Araba Otoo, a third-year optometry student at The Ohio State University. Both award recipients will have the opportunity to present at the Ninth Annual Prevent Blindness Focus on Eye Health National Summit to be held as a virtual online event due to the COVID-19 pandemic. In other news, Prevent Blindness has declared June Cataract Awareness Month. 
  • RestoringVision, a global nonprofit provider of new reading glasses to people living in impoverished communities, has appointed Kevin Hassey to its Board of Directors. Mr. Hassey’s career spans three decades in the optical industry. Currently, he is senior vice president, Managed Care and Philanthropic Programs at National Vision, Inc.  
O.D. News
  • Jervey Eye Group, PA, a multi-location S.C. M.D./O.D. practice has recently hired Bridget Whaley, O.D., as a general care optometrist at its Halton Road location in Greenville. Dr. Whaley joins as a key, comprehensive eye care professional, conducting early vision loss prevention and detection examinations as the organization expands. She will also fit specialty contact lenses.  
Product News
  • Eaglet Eye has released the Eye Surface Profiler (ESP) software version 5.0, which delivers up to 50% more imaging of the scleral surface and provides improved First Lens Fit algorithms and DirectConnect one-touch ordering functionality, among other features. For more information on Eaglet Eye and the Eye Surface Profiler, visit or view past related webinars at
  • Visual Clinic has announced the launch of a Safe Visits application for its subscription-based patient flow management software. An example of a feature of the application: Every treatment room is verified clean before and after each patient encounter. To learn more about a complimentary 90-day trial of Safe Visits, visit
Research Notes:
  • The ocular surface, coronaviruses and COVID-19,”a review published in Clinical and Experimental Optometry, considers a number of questions regarding SARS-CoV-2 transmission and the ocular surface, along with its relevance to clinical practice.The review is written by Mark Willcox, DSc, director of research at the School of Optometry and Vision Science at UNSW (Sydney); Karen Walsh, MCOptom, professional education team leader and clinical scientist at the Centre for Ocular Research & Education (CORE) at the University of Waterloo; Jason Nichols, OD, associate vice president for research and professor at the University of Alabama at Birmingham School of Optometry; Philip Morgan, Ph.D., director of Eurolens Research at the University of Manchester; and Lyndon Jones, DSc, director of CORE. 
  • Scientists from Regeneron and Duke University discovered 12 distinct cell types, along with their RNA sequences, within the trabecular meshwork. The discovery could lead to future treatment approaches for glaucoma. Their work is published in Proceedings of the National Academy of Sciences of the United States of America (PNAS). Visit
            O.D. Notebook is published weekly on Wednesdays. Unless otherwise noted, the information presented is based on press releases. Find earlier editions here. To submit a press release to be considered for publication, click here. Additionally, find frequently updated COVID-19 coverage here