O.D. Notebook: Enhance Your Likeability

Practice Tip: Publications such as the Wall Street JournalForbesand Inc. have all recently discussed the value of likability in professional settings. One step to enhancing likability is to show a “genuine interest in the other person; not just as a patient, but a human being. This can be accomplished by asking about recent vacations, hobbies, etc.” For additional tips on likeability, visit

  • The International Sports Vision Association (ISVA) has announced the appointments of Jennifer Stewart, O.D., and Todd Daniels, MS, ATC, LMT, CSCS, to its Advisor Board. Dr. Stewart is a partner at Norfolk Eye Care and co-founder and chief optometric officer at Performance 20/20, a performance and sports vision practice. Mr. Daniels is a certified athletic trainer, strength and conditioning therapist and massage therapist. He is an athletic trainer at Banner University Medical Group, in Tucson, Ariz.
  • The Neuro-Optometric Rehabilitation Association (NORA) and the Concussion Legacy Foundation (CLF) have developed Common Vision Problems & Symptoms Following a Concussion, an online educational resource, to aid concussion and TBI sufferers, their caregivers and health care professions treating them. It can be viewed and downloaded for use through
  • ABB Optical Group announced that ABB Contact Lens Specialty Vision Products is now a master distributor of Tangible Clean, an FDA-approved daily cleaning and disinfecting solution for custom contact lenses coated with Tangible Hydra-PEG, as well as for other GP or soft contact lenses.
  • Alcon announced that Pataday Once Daily Relief (olopatadine hydrochloride ophthalmic solution 0.2%) and Pataday Twice Daily Relief (olopatadine hydrochloride ophthalmic solution 0.1%) have been FDA approved for OTC sale in the United States. Pataday Once Daily Relief and Pataday Twice Daily Relief are indicated for temporary relief of itchy eyes, due to pollen, ragweed, grass, animal hair and dander and the temporary relief of red eyes for patients age two and older. U.S. commercial availability will begin on March 2 in all major food, drug and mass market retailers, as well as online.
  • CooperVision has become a Global Patron of the International Agency for the Prevention of Blindness (IAPB). The company and IAPB will collaborate to bring greater awareness and action to the growing prevalence and severity of global childhood myopia. 
  • Eyevance has announced the appointment of Julie Speed as chief commercial officer. Ms. Speed has more than 21 years of ophthalmic experience and recently served as senior director, U.S. Marketing for Johnson & Johnson Vision.
  • GSRx announced a new initiative, “One Pair is Not Enough.” The program aims to make it easier for ECPs to sell patients affordable additional pairs of eyeglasses. “One Pair is Not Enough” will sell multiple pair packages of frames with GSRx lenses for a single price, as well as provide staff training and marketing materials for ECPs. For more information, go to:
  • Johnson & Johnson Vision launched “Prioritize Your Eyes,” a worldwide effort to raise awareness about the connection of eye health to overall health. According to the company, Prioritize Your Eyes encourages everyone to take the single most important step to protect their eyes — getting an eye exam — and is part of its ongoing commitment and collaboration with various partners and professional organizations to elevate eye health and make 2020 the year of greater eye health awareness. 
  • Leiters, an FDA-registered 503B provider of compounded drugs, has announced it has completed Phase 2 of its capacity expansion at the company’s Denver, Colo. facility. The 10,000 square-foot expansion of the FDA-registered outsourcing facility includes space for warehouse operations, sterile component processing and a new clean room suite that contains an automated syringe line.
  • Leo Lens Pharma has received a notice of allowance from the U.S. Patent and Trademark Office for a patent for the use of its proprietary MediPrint process to manufacture a contact lens for providing enhanced myopia management. Myopia patients will be able to wear the contact lens, which continuously delivers a drug, such as low-dose atropine, to the patient’s eye. The company says that the MediPrint process is compatible with a variety of base contact lenses.
  • PentaVision Media’s* Contact Lens Spectrum (CLS) magazine has partnered with organizations across the world — including the International Association of Contact Lens Educators and the British Contact Lens Association — to better understand the issues of contact lenses for myopia control, multifocal lenses for presbyopia, specialty lenses, increasing competition from online business and more. To help CLS gather what practitioners perceive to be the opportunities and threats to a contact lens practice, please take about 5 minutes to fill out this survey: * PentaVision Media also publishes Optometric Management magazine. 
  • Treehouse Eyes, a company focusing on childhood myopia management, has announced plans to open 30 new locations by the end of 2020. The company now has 15 centers in eight states and announced the opening of five additional locations in February: Lumen Optometric, Sierra Madre, Calif.; Eye to Eye Optometry, Antioch, Calif.; Diamond Vision, Rockville Center, N.Y.; River Oaks Family Optometry, San Jose, Calif’ and Warm Springs Optometric Group, Fremont, Calif.
  • Dr. Moses Nasser, O.D., and native Tanzanian, is partnering with Vision Sourceand Optometry Giving Sight to plan and build two new optometric clinics in Northern Tanzania. The clinics, tentatively scheduled to open in late 2020, will provide standard optometric care and include two surgical centers to serve over two million Tanzanians.
  • Richard J. Shuldiner,O.D., F.A.A.O., has been named to the Eye Health Interest Group of the American Diabetes Association. Dr. Shuldiner also serves as President of the International Academy of Low Vision.
  • Rheda Gerlock, O.D., has introduced 20/20 Garden: Plant Nutrition for Your Visionseed packets. 20/20 Garden offers three seed varieties – spinach, sweet red pepper and marigolds – which are good sources of lutein and zeaxanthin. Packets will display expiration dates, planting instructions, as well as nutritional content and serving size. For more information, contact Dr. Gerlock at 
  • Eyeris released a daily disposable contact lens, Eyeris Daily. The lens has an 8.5 mm base curve and a 14.3 mm diameter in sphere powers of +6.00 D to –13.00 D (0.50D steps over –7.50 D and +4.50 D). The Eyeris Daily Lens has a custom-engineered mix of emollients, hydration agents and a cushioning agent, as well as hioxifilcon A lens material. The lens is only available through Eyeris’ network of eyecare practitioners.
Research Notes
  • Singapore health tech company, Plano Pte Limited, released research data gathered from its Plano Time Machine, an online tool designed to calculate the amount of time a person spends on smart devices. The platform was built with the aim of educating users on the personal costs of their “excessive mobile device use.” Time Machine’s data reports that children between the ages of eight and 12 spend an average of 32 hours a week on their mobile devices. Teenagers between the ages of 13 and 19 spend more than 49 hours a week (roughly seven hours a day) on their mobile devices. The data also reveals that children younger than age three use devices for between two and five hours daily. 
O.D. Notebook is published weekly on Wednesdays. Unless otherwise noted, the information presented is based on press releases. Find earlier editions here. To submit a press release to be considered for publication, click here.