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Newsletter

Optometric Management | Management Tip of the Week
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Editor: Neil B. Gailmard, OD, MBA, FAAO

Tip #101

Happy Holidays!

December 23, 2003

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Current research shows that 38 million patients in the United States are interested in color contact lenses. Research also showed that 32% of those interested in color contact lenses are non-vision corrected. Color contact lenses provide a tremendous practice growth opportunity for Eye Care Professionals. ACUVUE® 2 COLOURS ™ Brand Contact Lenses can help you tap into this market by providing the outstanding comfort and exceptional handling that will turn these interested patients into contact lens wearers.

I’d like to take this opportunity to wish you a very happy holiday and a prosperous and healthy new year.

Management Tip of the Week will return on December 30th.



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Optometric Management is dedicated to helping optometrists improve their practice through relevant, actionable and practical columns and features that enhance patient outcomes and bolster the bottom line. Optometric Management is the leading how-to guide for optometrists interested in growing their practice, improving their standard of care, and achieving financial and professional success.

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