Young women may be well-versed in the latest clothing styles for each season, but may be unaware that along with their handbag, they can also change their eye color. Make sure your vision corrected and non-vision corrected patients know that they can enhance their appearance every day or completely change their eye color just for special events with ACUVUE® 2 COLOURS ™ Brand Contact Lenses. Newsletters, targeted preappointment mailings and a pro-active staff will have these women considering an eye color option before they sit in the exam chair.
There is no tip this week, other than for you and yours to have a safe and happy holiday!!
Best wishes for continued success,
Neil B. Gailmard, OD, MBA, FAAO
Editor, Optometric Management Tip of the Week
Dr. Gailmard's new book, Practice Management in Optometry: A Blueprint for Success Based on the Optometric Management Tip of the Week, is now available on Amazon.