Who hasn’t heard the saying, "If you are persistent, you will get it. If you are consistent, you will keep it"? This adage can be applied to everything in your life, from your health and personal relationships to your professional relationships and especially the way you run your business. With routines in place, everyone from your employees to your customers will know exactly what to expect when they walk through your front door – from the simplicity of a clean storefront, to fair pricing and excellent customer service.
I recently read an article entitled "The Power of Consistency" by Eric Holtzclaw, a company strategist, which outlines the benefits consistency can bring to a business, and they made a lot of sense.1
Consistency allows for measurement: Think about it – you have a great idea for your business, and you implement it for a week. It doesn’t catch on right away, however, so you throw in the towel. A week is not long enough to measure the success or failure of any idea; give it a few months then reevaluate. If there’s a trend, upward or downward, you can adjust accordingly.
Consistency creates accountability: Your employees will come to know what you expect from them, and strive to meet deadlines, reach goals, and act responsibly with your business in their hands.
Consistency establishes your reputation: As I said before, this has everything to do with customer satisfaction. If you’re consistent, they are more likely to feel secure in what you can provide them and know there aren’t any hidden [negative] surprises coming your way. Additionally, a good reputation attracts good employees.
Consistency maintains your message: Your employees and client base will look to you to be consistent. As a rule, actions speak louder than words. Set the right example for your staff and they will act accordingly. To customers, your business will seem smooth, stable, and effortless.
Being consistent doesn’t mean you should get stuck in your ways. If something’s working, great, but don’t be afraid to try new things. An office culture will form around whatever your consistent behavior has been. It may be difficult to usher in the new but giving up in the wake of that difficulty can cause your business to become dusty. So, you tried something different and it didn’t land too well to start – that could be on you. Or maybe it started off well and reverted to how it was after just a month of trying. Old habits die hard but remember the vibe and culture you’re looking to promote has to feel fresh and relevant. People make mistakes and failures are inevitable, but they’re often a result of giving up too soon rather than refining your goal and adjusting your expectations. Remember, "It’s not what we do once in a while that shapes our lives, [or our businesses] it’s what we do consistently."
Evan Kestenbaum, MBA is the co-founder and COO of GPN Technologies, the landmark company that created EDGEPro. Evan’s entrepreneurial expertise and his focus on continuous improvement were vital in the development and success of EDGEPro, which has revolutionized analytics and business intelligence for ophthalmic professionals. Evan has also been deeply engaged in coaching and dispensary management for hundreds of practices during the past 10 years. He is the co-owner of Optix Family Eyecare in New York, one of Long Island’s largest Optometry practices. In his free time, Evan enjoys spending time with his wife and three daughters.