Nothing drives referrals like satisfied patients. And nothing satisfies patients
like the comfort and minimal corneal staining that can be provided by
ACUVUE® OASYS™ Brand Contact Lenses with HYDRACLEAR™ Plus. In
a recent clinical study, new wearers exhibited no significant difference in
corneal staining and reported no significant difference in overall comfort
between ACUVUE® OASYS™ and no lens. And in an in-market trial, 89%
of patients fit with ACUVUE® OASYS™ would recommend their doctors
based on their experience. How will you satisfy your patients and build your
practice with ACUVUE® OASYS™?
One of the fastest ways to increase your income is to increase the number of
patients examined per day. With your fixed office expenses already met, any
increase in sales volume per day will fall to the bottom line and into your pocket.
If your average sale per exam is $350 (that is realistic) and if we allow 30% for
cost of goods, you will net $245 for each additional exam seen per day. If you
see two more patients per day for five days a week and you work 48 weeks per
year, you would net an additional $117,600 per year. Let me be clear that we
are talking about net income. Pretty amazing, really.
Can you see more per day?
I often meet some resistance from doctors and staff when I propose the idea of
changing their office procedures to see more exams per day, but when you
consider the incredible financial potential, the interest level always goes up. Now
that I have your attention, let's consider the changes you would have to make to
see two more full exams per day.
Change the appointment schedule. Unless you want to work longer hours
or skip lunch, you will need to shorten the standard appointment slot that
you currently use for an exam. If you are adding two exams and if an
exam takes about 20 minutes of doctor time, you need to find 40 minutes.
If your schedule currently allows 30 minutes for an exam slot, and if you
have 10 of those per day and if you shave 10 minutes off each one and
make it a 20 minute slot, you will have created 100 minutes. That is
much more than you need, but you could insert a few block out periods
into the schedule to be sure you run on time. I find that every practice is
different and it is best to fine tune and customize the schedule based on
actual operational experience.
Hire an additional technician. You can certainly test the new schedule
first with your present staff, but be prepared to hire an extra employee
quickly if you want to maintain staff morale and if you want to continue to
deliver high quality eye care. You have the potential to increase your net
income by over $100,000; you can certainly handle the additional payroll
Increase your delegation. The amount of delegation that exists in eye
care varies tremendously, so I can't be very specific here, but be sure you
are delegating effectively. Increasing daily production is the ideal time to
take a major step up in delegation so you can save more doctor time per
exam. The goal is for doctors to spend more time on high level physical
exam procedures and on patient communication and less time on data
collection. Be sure you're delegating tasks that do not require new
instruments, such as case history, visual acuity, lensometry, stereopsis,
color vision, and blood pressure.
Invest in automated instrumentation. An autorefractor and a tech-friendly
tonometer are great places to start. Add a visual field screener and a
digital retinal camera for screening photos and you are well on your way
to an efficient practice.
Review your exam routine. Every way that you can save a few minutes in
your exam matters. A five minute savings per patient adds up to an hour
and 40 minutes if you see 20 patients per day! Retinoscopy and
Goldmann tonometry on every patient requires more much more time
You need not limit your goal to an increase of only two extra patients per
day. How many patients per day can an eye care professional see with
excellent staff support, and still provide excellent patient care?
Don't worry that you will have to work harder with the new schedule.
Seeing 25 patients per day is no more work than seeing 10 if you have
enough help. In fact, the shorter visit with each patient is actually easier
because you can eliminate having to perform boring and repetitious tests
and concentrate on diagnosis and treatment.
The biggest challenge to higher production
There is a fly in the ointment, though, when it comes to this ambitious plan.
Many practices simply do not have enough patients to increase the number
examined per day. You could consolidate the existing appointments into fewer
days as I've described, but most practices will quickly run out of patients and
would simply see holes in the schedule. I strongly encourage you to do it
anyway, even if you don't have much patient backlog! Compress the
appointments you do have into fewer days and practice more efficiently on those
days. The benefits are still huge even if you have some unfilled slots.
You and your staff learn how to work efficiently so you can quickly absorb
more business as it develops in the future. You will be ready.
Your practice looks more impressive. Patients see a busy, high-
functioning practice instead of a slow, sad one. Patients who are
impressed refer others much more often.
Your time is managed better, allowing you some free days without
interruption so you can concentrate on building your practice.
You have appointments available sooner for people who call and want to
be seen quickly.
Practice now as you mean to go.
Best wishes for continued success,
Neil B. Gailmard, OD, MBA, FAAO
Editor, Optometric Management Tip of the Week
Dr. Gailmard's new book, Practice Management in Optometry: A Blueprint for Success Based on the Optometric Management Tip of the Week, is now available on Amazon.