More than 200 practitioners prescribed ACUVUE® OASYS™ Brand Contact Lenses with HYDRACLEAR™ Plus as part of a
pre-launch market study and more than 1,450 of their patients were
asked to describe their experience with ACUVUE® OASYS™ Brand
Contact Lenses. Of those patients, 88% agreed ACUVUE® OASYS™
Brand Contact Lenses were the “best contact lenses I ever tried.” The
reasons: 86% reported they were “barely aware of lens,” and 73% said
they “no longer needed rewetting drops.” Offering patients comfort and
clarity with ACUVUE® OASYS™ means increased patient satisfaction
and practice growth.
Conventional wisdom is often wrong. In this week’s tip, I will present ten
commonly accepted management strategies that I generally disagree with. I admit
that there is more than one way to be successful in practice, so some of these
concepts may seem to be working for you. But that’s really the point of this
article; read over this list and see if you are surprised to find something you
believe strongly in may not be as effective as you thought. Granted, these are
simply my opinions and nothing more, but I assure you that I have strong
evidence to lead my thinking.
Taking the contrarian approach to some management theories can sometimes yield
excellent results. With all due respect, many optometric practices are not doing
all that well, so following the usual procedures that are prevalent in our
profession may not lead to outstanding results.
I won’t go into details here as to the reason I think these ideas are misguided,
but see if you can infer why I take the opposite point of view. If there is
enough interest, future tip articles may focus on the theory behind each point.
My top ten misconceptions in practice management
10. I don’t need a larger frame inventory.
9. Pre-appointing is the best recall strategy and is the key to building a
8. Delivering glasses in one hour or one day is no longer important in
7. Annual employee evaluations are an important part of staff management.
6. Saturday hours are not that important to practice growth and they are
inefficient due to no-shows.
5. A good bonus or incentive program for staff is a smart way to increase
optical sales and improve performance.
4. For a fee increase to be well accepted, it should not be greater than
3. Using scribes in the exam room would drive payroll costs too high and it
is simply not practical.
2. Medical billing and coding are the keys to financial success in optometry
today and it’s smart to have a higher fee for medically-based examinations.
1. It is smart to bring in an associate to buy into my practice earlier in
my career so I have a secure exit strategy.
Best wishes for continued success,
Neil B. Gailmard, OD, MBA, FAAO
Editor, Optometric Management Tip of the Week
Dr. Gailmard's new book, Practice Management in Optometry: A Blueprint for Success Based on the Optometric Management Tip of the Week, is now available on Amazon.