By Maddie Langston, IDOC Practice Marketing Consultant
Most of you have successfully claimed the Google My Business listing for your practice and have updated the basic information about your practice with more details for your patients and prospective patients, including hours of operation, website address and photos of both the exterior and interior of your practice. You’ve probably been acquiring reviews from patients on this highly visible listing, and those of you who have quite a few reviews from patients will agree that they are powerful marketing tools to attract new patients to your practice.
It may surprise you to learn that your Google listing may have greater visibility than your primary website, and that you probably receive incoming calls at the practice and clicks through to your online appointment scheduler directly from the Google listing, as much or more than from your primary website. With this in mind, I recommend you take advantage of a relatively new feature offered to you on your Google listing – the option to add video.
Videos are very powerful components of a marketing plan in 2018. They appeal to our most dominant sense—vision—even more than good photos, and videos offer your prospective patients and customers a clear sense of what to expect if they schedule an appointment with you. Your Google My Business listing is a completely free platform to communicate with prospective patients, and videos will make your listing stand out from competitor listings.
Steps to Add Video to Google Business Listing
• Sign into Google My Business.
• Click on the location for which you wish to add video.
• From the dashboard, click on Video.
• Once inside the Video section, select the option to Post Video.
Video(s) will appear in the Google My Business dashboard overhead tab. Your patients also have the option to upload video, so on the Google listing, your uploaded video(s) will appear on the “By Owner” tab or “All Videos”. It may take up to 24 hours for your video to appear live on the listing, so after you add the video, check your Google listing in a day or so. The maximum length for a video is 30 seconds, and you should upload the native video file – not a YouTube link.
Suggestions for Video Subject Matter
• Patient testimonials are an ideal choice for the listing, if they’re 30 seconds or less.
• If there’s an aspect of the practice you’d like to emphasize, such as a specific treatment or service, your Google My Business listing is an ideal location to help you accomplish your goal.
• If you’re interested in increasing awareness of your optical, a 30 second or less promotional video which is also seasonal would be perfect for your Google My Business listing.
• Consider hiring a Google partner to produce a virtual tour of your practice.
Take advantage of this highly visible, completely free space to promote your practice and communicate the points you’d like to make with prospective patients – use Google to increase brand awareness of your practice with people in your community by posting video on your Google My Business listing.
Maddie Langston brings extensive experience in marketing and sales administration and has developed strategies to drive sales for various industries. Most recently, Maddie developed marketing programs for a national network of independently owned auto repair service centers. She earned a Bachelor of Arts degree in English from Liberty University. Maddie and her husband Jim have a teenage son and two beagles. She enjoys reading, watching documentaries and hiking in her spare time. For questions or comments about this article, please contact firstname.lastname@example.org.